According to Standard Media Index’s latest data, U.S. advertising increased 4% in January compared to January 2015. Digital remains the shinny new toy for advertisers with spending for January up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio ad volumes were lower in January and declined by 16% compared to January 2015. Television’s total market share is currently 59%, having dropped by 2 percentage points from 61% in January 2015. Broadcast TV grew by 9% and cable TV ad spend slipped by 3%.
