Revenue Development Resources says it’s providing stations with access to the Edmonds Political Contact Database that provides contact information for thousands of candidates and campaigns, from justice of the peace to presidential campaigns. Also included are the PACs and interest groups that advertise; their contact details, and the political firms doing their media buying. RDR President Mark Levy said, “We are constantly looking for tools to help broadcasters with revenue development, and this will help stations capture as much of that political money as possible. The databases compiled by Edmonds Associates will enable broadcasters to get to political decision makers faster, and ultimately get bigger shares of the buys.”
The database is compiled, and regularly updated, by political consultants Edmonds Associates. Tom Edmonds is a veteran political media consultant, author, and past president of both the American and International Associations of Political Consultants. He states, “Nearly 75% of all political election activity will be in county and local races—where the Radio’s footprint is strong. We can help them capture a larger share of this ‘cash’ business.”
