It’s called Format Tracker, which the company says will provide PDs with greater insight into their station’s ratings results. Research Director Charlie Sislen said, “Program Directors are continually looking for better and deeper ways to understand what is happening with their station’s ratings. Format Tracker is the newest weapon in our arsenal that will help put the results in perspective within a given market.”
The new report provides a customized selection from 118 different gender/ethnic/age groups, and gives the user exactly the information they need in an organized, graphical, easy-to-use layout.
