According to Zenith’s new Advertising Expenditure Forecasts out Monday, global advertising expenditure in social media will grow 72% between 2016 and 2019 (from $29 billion to $50 billion).
Zenith says social media advertising will account for 20% of all Internet advertising in 2019, up from 16% in 2016. Social media advertising is growing at 20% a year and by 2019 will be just 1% smaller than newspaper advertising, and by 2020 it will be ahead of newspapers.
