The Florida, Palm Beaches station will broadcast weekdays from 6 a.m.-10 a.m., effective immediately. Hosts Mack and Nina will bring a mix of pop culture and unique South Florida flavor, and the station will launch with an opportunity for listeners to Beat The Buzzer and win up to $1000 of Mack’s Money.
Chris Soechtig, Market President for iHeartMedia West Palm Beach, said, “It’s an exciting time for West Palm Beach radio, more so now with the addition of Mack in the Morning on WiLD 95.5. Mack’s energy and lifestyle are a perfect fit for this legacy brand. His on-air charisma coupled with more hit music in the morning is a winning combination.”
“Launching a new morning show like Mack in the Morning is always an exciting chance to invigorate the market and your brand,” said Maverick, Program Director for WiLD 95.5. “Mack in the Morning delivers the lifestyle and entertainment our listeners crave and expect from WiLD 95.5. Mack and Nina are the perfect choice to wake up the Palm Beaches.”
