am radio for every vehicle act - search results

(By Randy Lane) Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay attention. Suddenly we are alert, focused, and energized.

(By Charlie Sislen) Using either Tapscan’s Scarborough Crosstab report or Research Director’s Prospector report, you can determine what media non-TV viewers consume.

(By Bob McCurdy) I’ve written previously about the importance of hanging onto and re-purposing the powerful stuff that’s published about radio. In the past few weeks there’s been some outstanding material that we should be aware of and share with clients.

(By Bob McCurdy) We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success.

Our series continues today with Kevin Malone, Market Manager for Community Broadcasters in Destin-Fort Walton Beach. Before taking over the four-station "Emerald Coast" cluster, Malone was GSM/RVP for Cumulus in Atlanta.

SiriusXM CEO James Meyer says he quickly made the decision to consolidate the G&A functions and have the Pandora business units report directly to him. "My goal is to streamline decision-making, increase the speed of integration, and manage the businesses holistically from day one."

(By Buzz Knight) CES is always deep in major announcements from big brands and today we focus on a revolutionary development in the automotive space.

(By Buzz Knight) As you are reading this our team from Beasley Media Group, along with 180,000 of our closest friends, are descending on Las Vegas for our annual trek to CES, and we couldn’t be more pumped. 

(By Bob McCurdy) Does someone need to be in our field of vision for us to react to what they’re saying? Is what we hear any less impactful if it is communicated over the phone, over a loudspeaker, around a corner, or from another room? The answer is obviously, no.

In a new report, Advertising Takes A Sharp Turn, Borrell and Associates writes that, due to a decline in both new and used vehicles, dealers are spending less on advertising and more on marketing. And pretty much every form of media is taking a big hit as a result.