Advertising Perfect Storm
The latest installment of Borrell's Local Marketing Trends podcast features a guest that foresees an advertising perfect storm late this Summer. Mark Lieberman, President/CEO, Viamedia, an independent seller of local TV advertising solutions; is the guest.
Bomani Gets ESPN Extension
ESPN has reached a multi-year contract extension with Bomani Jones who will continue to host the ESPN Podcast, The Right Time with Bomani Jones, twice per week. In May, Jones' show was downloaded more than 650,000 times, a 60% increase over last year.
Extension And Podcast For Torre
ESPN commentator Pablo Torre will become the new, full-time host of the ESPN Daily podcast in August. The added job is part of a new, multi-year contract extension with the network.
LeadsRx Releases Podcast Attribution Product
LeadsRx has launched a multi-touch, cross-channel attribution product that incorporates real-time podcast advertising data alongside other advertising mediums. It will give advertisers an opportunity to evaluate their return on investment when they buy ads in a podcast.
Entercom Has Big Podcasting Month
Podcasting continues to be a big part of Entercom's game plan. The company reports its podcast network had more than 22.6 million downloads from May 11 through June 7. Entercom owns Cadence13 and Pineapple Street. Both put out a lot of original podcast content.
New iHeartRadio Investigative Series
VICE News Reports, a weekly investigative series covering critical news subjects, will be available this fall on iHeartRadio. The weekly series will feature in-depth stories with audio that brings the listener directly into the story.
iHeart, Warner Sign Podcasting Deal
iHeartRadio and WarnerMedia Entertainment, which includes HBO, HBO Max, TNT, TBS and truTV have announced a partnership to co-produce a slate of companion podcasts for HBO Max’s upcoming catalog of shows.
Two Jocks Launch New Podcast
The new AIRCHECK podcast is hosted by Rich De Sisto and Paul Kelly. The show will include interviews with air personalities, PD's, General Managers, and owners. Former MTV VJ Nina Blackwood is their first guest.
NEW: Colors: A Dialogue on Race in America
This new show about the racial divide in America comes from Washington, DC all-news radio powerhouse WTOP.
The Mistress Carrie Podcast
After decades on Boston's WAAF Mistress Carrie made a lot of Rock and Roll contacts before the station was sold to EMF earlier this year. The Mistress Carrie podcast is a weekly interview show where she taps into those contacts including Brent Smith from Shinedown and Corey Taylor from Slipnot.
