NEPM Divides Signals Between News and Classical
New England Public Media is making a major split across its signals starting September 4. While time on NEPM's stations was previously halved between talk and classical, now the network will dedicate signals solely to each format.
Scalzo Named Market Manager For GKB Milwaukee
Good Karma Brands has elevated Greg Scalzo to the role of Milwaukee Market Manager. Scalzo will now manage ESPN Milwaukee, 101.7 The Truth, and 620 WTMJ. The promotion comes as GKB revamps ESPN Wisconsin's lineup with local programming.
The Secret Of Customer Loyalty & Not Having To Discount
(By Roy Williams) Most ads are built on logic and adrenaline. “Act now! Save money! Don’t miss this event!” But the best marketing is built on stories that trigger the release of a chemical called oxytocin. This is how powerful brands are built.
MIW’s Inaugural ‘Behind The Mic’ Mentors Revealed
More details have been released about Mentoring and Inspiring Women in Radio's first-ever 'Behind the Mic Mentorship' program. As first reported by Radio Ink, MIW's year-long initiative is tailored for female radio personalities.
Wayward No More: Craig Way Returns To Austin’s Zone
The voice of the Texas Longhorns, Craig Way, is returning to iHeartMedia Austin's AM 1300 The Zone. Way has played a key role in KVET’s history, having helped flip the station to all-sports in October of 1998 and hosting a show for 20 years.
Charlamagne Tha God Brings Back Mental Wealth Expo
iHeartMedia, Charlamagne Tha God, and the Mental Wealth Alliance are teaming up for the third annual Mental Wealth Expo. Taking place at the Marriott Marquis in Times Square, the free event aims to shed light on various mental health issues.
Northeast Radio Leader Rick Snyder Dead At 82
Radio Executive, personality, and Maine Broadcast Hall of Famer Richard “Rick” Snyder passed away on August 14 in West Palm Beach, FL at the age of 82. Snyder was a noted Top 40 trailblazer in the Northeast, including a stint at WTRY in Troy, NY.
Playfly and Skyview Sign Ad Agreement For Cornhuskers
Playfly Sports Properties, the multimedia rights holder for the University of Nebraska Athletics, is extending its partnership with Skyview Networks for multiple years to integrate Skyview's AdView Inventory Management software.
Garth Brooks Adds Sports Hybrid To His TuneIn Network
Garth Brooks has unveiled the second station in his SEVENS Radio Network with TuneIn, Tailgate Radio. The station incorporates a feature called "Switch," letting listeners automatically toggle from music into a chosen game broadcast.
WECK Targets Buffalo’s 50+ Demo In Sales Alliance
Radio One Buffalo is forming a partnership outside the audio medium with Code 3 Broadcasting in a joint sales alliance catering to the 50+ demographic. WECK leaders will now spearhead the sales and marketing efforts for the area’s WBBZ-TV.
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