Audacy Pitches Advertisers On News/Talk’s Unmatched Reach
News-Talk has quietly become radio's most dominant format, out-listened to by nothing else on the dial, per a new marketer's guide from Audacy that ties the format's loyalty to real advertiser results, including a 24% average lift in web traffic across categories.
Podcast and Radio Data Align On How Host-Read Ads Win
Podcast advertising's biggest assumptions didn't hold up in Magellan AI's Q1 2026 benchmark report: host-read copy beat slicker produced and programmatic buys, and smaller, long-tail shows retained listeners better than the biggest names in podcasting.
Grappling with Radio’s Layoff Reality
(Mike McVay) It seems to be happening more and more frequently. Positions are eliminated. It’s not about poor performance; it’s about eliminating cost. Responsibilities are divided and moved from position to position, increasing the workload of those who survive the cuts.
The Future Has Raised Its Hand
(John Shomby) For thirteen years, I've been part of the RAB’s National Radio Talent System at four different colleges. During my time being one of those “professionals”, classes got smaller year after year. Interest in radio softened. But this year, something different!
NYC’s WABC Fixes Its Cuomo Gap With Michael Cohen
Former Trump attorney Michael Cohen is making his WABC debut on July 12 with When You Know...You Know, a one-hour show filling the slot held by former New York Governor Andrew Cuomo's The Pulse of the People during its summer break.
Golf, Brats, Auction Push GKB Beaver Dam Radiothon Past $180K
Good Karma Brands' 95.3 WBEV and 1430 ESPN Beaver Dam raised $180,063 for local children's charities during this year's John Moser Children's Radiothon, topping 2025's total by nearly $17,000 and pushing the Wisconsin stations' cumulative haul past $3.1 million.
For Allergy Brands, Radio’s Ad Power Is Nothing To Sneeze At
Television may capture 91% of ad spend for nasal and allergy relief products, but radio is generating stronger brand equity within the vertical despite getting a fraction of the ad dollars TV commands, according to new Cumulus Media/Westwood One research.
FCC Delays First Noncommercial FM Translator Filing Window
Just over a month before it would have opened, the FCC has rescheduled its filing window for new noncommercial educational reserved band FM translator station applications after broadcasters argued the original dates fell during a difficult summer stretch.
Taylor Swift Stunt Ends With Party In Augusta
When its all-Taylor-Swift stunting settled on the day of her wedding, Beasley Media Group Augusta had a new station. HD 98.3 is now PARTY 98.3 (WHHD). The station is keeping its same CHR format, while using the new name for a promotions push in the market.
Nautel Brings Back Ted Nahil For Eastern US Sales
Ted Nahil is back at Nautel, once again handling sales for broadcasters across the eastern United States. His return restores the company's three-territory sales structure, with Jeff Welton covering the central states and Jeff Wilson managing the West.
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