News

Podcast audiences have a message for anyone selling audio. Too many ads wear thin, but a trusted host's voice still gets through. New research on ad fatigue offers radio sellers a blueprint for capping clutter, pricing talent reads higher, and building revenue streams beyond the traditional spot.

Large-scale in-car data is radio's newest measurement contender, and Nielsen is questioning whether it can stand alone. The ratings company says head-unit data cannot identify listeners or capture older vehicles, with reach and listening share as backdrop.

(Randy Lane) Great books flow effortlessly, without speed bumps that pull your attention away from the story. That might be an awkward sentence, unnecessary word, confusing transition, or a detail that makes you stop and reread a passage

Radio's equipment suppliers will share Manhattan floor space with AI developers, streaming platforms, and creator-tool makers when NAB Show New York returns to the Javits Center next week. Organizers say the exhibitor lineup celebrates tech convergence in media.

One first-time Country Radio Seminar attendee is about to get a foot in the door through the 2027 Rusty Walker Scholarship. The recipient will be recognized during CRS 2027 and will receive full registration, round-trip airfare to Nashville, and hotel accommodations.

Happy Friday! This week's Radio Ink Blast From The Past comes from Richard Fusco, pictured on the air at Radio Woodstock in 1975. Send your Blast From The Past story and photo to Editor-in-Chief Cameron Coats for your chance to be featured.

NAB's chief legal officer is stepping away. Rick Kaplan, who led the association through a decade of courtroom and regulatory battles that reshaped broadcast ownership and streaming rates, will depart at the end of 2026, and his responsibilities will move into a new advocacy structure.

One day on the air, and a food bank's shelves are restocked. Fresno's NewsTalk 580/105.9 and local agriculture company Gar Inc. teamed up again for the Central California Food Bank, with listeners and sponsors turning a day-long broadcast into relief for San Joaquin Valley families.

NYC may have dubbed itself the Media Capital of the World, but when the Radio Wayne Awards finalists land in the Big Apple next week, they're bringing their hometowns with them. See, the best radio sales leaders know the market isn't just where you sell; it's how.

Reaching more voters, not the same voters again, is the puzzle facing political advertisers this fall. Audacy's answer, laid out in a new interview with Campaigns & Elections, starts in the car, where economic worry and radio listening overlap every day during the commute.