News

(By Ronald Robinson) Let’s be clear: Radio creative is occasionally applied to generate the retention of interest in listening to the ads, and to generate emotions in an audience. This is in order to influence them for the benefit of the station and its advertisers. This approach, this process, is far more powerful than simply delivering content information. 

(By Eric Rhoads) I was first exposed to Dick Orkin’s voice when listening to the Chickenman series on WOWO in my hometown of Fort Wayne, Indiana, during my youth. Though that was my parents’ and grandparents’ station, I tuned in for Chickenman because I didn’t want to miss an episode. The same became true for The Secret Adventures of the Tooth Fairy.

Fran Schneidau began in radio at WICC in Bridgeport, Connecticut. She moved to WCBS in New York in 1978 where she worked for 39 years. Schneidau retired earlier this year and Gov. Dan Malloy declared Feb. 3 "Fran Schneidau Day" in Connecticut. This 2015 picture is with Malloy (Courtesy Maritime Aquarium in Norwalk).

(By Roy Williams) “I was told that repartee heightens the attention of an audience.” “Is this going to be like that time you told me about ambergris?” “What do you mean?” “There I was, minding my own business, when you started telling me how the most expensive perfume in the world comes from whale puke. Like I needed to know that.”

(By Mark Gorman, CEO, Matrix Solutions) Is local radio advertising worth the money? Simply put, yes. With U.S. digital advertising poised to make $83 billion in revenue this year, some advertisers are now finding it difficult to make the case for radio – especially local radio.

General Manager Cary Pahigian confirms to Radio Ink that the Conservative talker is no longer with the Baltimore news station. No reason was given and a replacement will be announced shortly. Hunter hosted afternoons for the past 4 1/2 years. He also writes a column for Townhall.com

According to ABC News in Tampa, former pro wrestler Hulk Hogan is suing 102.5 The Bone Morning Man Mike Calta (pictured), his former co-worker Matt Loyd, and Cox. The suit involves the 2007 sex tape recorded by Bubba the Love Sponge Clem that was posted to Gawker Media.

Alpha’s 102.3 WXLC/Waukegan-Kenosha, IL., raised $380 and collected 425 toys for Toys for Tots these holidays. In addition, the station worked with the Salvation Army in order to get children sponsored for the holiday. Listeners of the station sponsored all 102 kids.

The death of Adler was reported by WCBS 880-AM in New York, where Adler started his career in 1959 and served as News Director from 1973 until 1981.

Syndicated radio personality, actor, stand-up comedian, and hip-hop identity Ed Lover has announced that his weekday morning show, The Ed Lover Show, is leaving flagship Radio One Classic Hip Hop WUMJ-HD2-W275BK (BOOM 102.9)/Atlanta and its other Radio One BOOM affiliates, after a two-year run. He will continue with his weekend show.