In episode #1, Nielsen Audio Managing Director Brad Kelly takes listeners on a journey into the world of radio with Nielsen’s VP of Audience Insights Jon Miller. Nielsen says new episodes will be released periodically. You can listen to the first episode HERE. And here are some of the topics Nielsen plans to cover:
— How big national advertising brands are (re)discovering the power of broadcast radio.
— Prospects for candidates and campaigns with radio in this election year.
— The social science of radio’s enduring “community,” examining the medium’s resilience and relevance in the digital age.
