News

Once again the insurance giant was radio’s biggest advertiser, according to Media Monitors weekly chart. GEICO aired 47,571 commercials nationwide last week — an increase of almost 2,000 spots over the previous week.

It’s being billed as the most important congressional election in decades and radio will be working hard to keep listeners up to date. Westwood One News will be out in full force on Tuesday, November 6, providing continuous coverage from 7 p.m. ET until at least 1 a.m. ET.

The Bloomberg Radio Network will again be providing its original series Tax Tips, to be broadcast during the height of the 2019 tax season. Tax Tips segments will be 30-seconds in length and written and anchored by Bloomberg’s team leader for tax coverage, Alexis Leondis.

Entercom station 94.5 KOOL FM in Phoenix has debuted an all-Christmas music format. To kick off the holiday festivities and make the switch, Santa Claus was in the studio at 6:00 p.m. MST on Friday, November 2.

The imaging company is offering its Christmas in a Box library to stations, free with a Benztown library subscription. Christmas in a Box includes over 5,000 tracks, giving listeners sweet and savory bites of Christmas cheer.

It's been months since Lew filed any documents about his new company Modern Media Acquisition. That changed on Friday when an 8K was filed with the SEC. And it looks like he may be closer to announcing what his new company will be focusing on.

(By Randy Lane) The most important thing you can do for your audience and your community on Monday and Tuesday is to use your voice and your influence to get out the vote. Why? Remember how we were taught as broadcasters to “serve the needs and interests of your communities of license”? Well, that's one reason. Here are some others...

(By Bob McCurdy) Too often, when it comes to radio research, the latest and greatest study becomes the topic du jour, gets a lot of focus and attention for about a week, and then is quickly relegated to the dustbin of research past.

(By Ronald Robinson) Although touted as an entertainment/information/advertising service, what would be the implications if radio were, instead, considered a product? It is important to realize that radio, generally, is too often accepted as questionable as an entertainment medium, suppressed as an information medium, and haphazard as an advertising medium.

Our thanks to syndicated talker Lars Larson for this weeks advertiser success story. Lars has been working with Sleep Number Bed for two decades and he reached out to Radio Ink to let us know how consistent radio advertising and great storytelling with live reads can be a gold mine for advertisers. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)