News

(By Charlie Sislen) Your station’s personalities are influencers. Unlike YouTube influencers, your on-air staff built their sway holistically. They may not have global penetration, but they have tremendous impact in your market.

Historically, radio has been an industry dominated by men. Ownership, management, and on-air talent are all areas where the male prevails. Two Central Michigan University Professors have started a conversation about women breaking barriers.

(By Bob McCurdy) My dermatologist asked what I did for a living and I replied “radio ad sales” and his next words were, “I’ve heard that radio is dead" -- I'm not kidding. Like it had been rehearsed.

(By Ronald Robinson) As a critic of the methods in which contemporary radio is being programmed in the areas of talent and commercial writing, I regularly monitor stations around the country. Here are my latest findings...

The KBA WKU Radio Talent Institute is now taking place on the Western Kentucky University campus. Taking on the opening session was Chris Lytle of Instant Sales Training

(By Jeff McHugh) Whether it is your career or your life, measure whatever you want to improve. To reach lofty goals set for your radio show or podcast, measure the steps leading you to success and you will likely get there.

He does it sparingly but when he does do it his listeners respond in a big way. Rush Limbaugh called on his massive listening audience to purchase a Betsy Ross t-shirt after the Nike/Colin Kapernick controversy. So far, over 100,000 of these t-shirts have been sold, and $1.5 raised for the Tunnel to Towers Foundation from the shirt sales.

Word comes from Market Manager John Kijowski that Tommy Mattern is his new Operations Manager in St. Louis. Mattern said, "I look forward to working with our local programmers and our sales staffs to strengthen our ratings and grow our revenue at these five big brands.”

Matty Staudt has left his role as VP of Podcast Programming at iHeartRadio to become President of his new company, Jam Street Media, focusing on podcasts for brands, talent coaching, and consulting for businesses entering the podcast space.

Melissa Chase co-hosts mornings for Summitt Media's WURV-FM in Richmond. She's on vacation in Sunset Beach, North Carolina this week where she's really going out of her way to get some great content for the show when she returns Monday.