MOVNOP: Market On Value Not On Price
(Bob McCurdy) Paying attention to those who are successful and who are on the front lines working for major advertisers is a good way for us to learn and guide our local advertisers. Here are a couple of marketing luminaries who really know their stuff...
Randy Lane’s Year End Checklist
Tis the season to review the passing year and reenergize for the new year. This checklist will help you come out of the gate firing on all cylinders in 2020.
Half A Mil For Kids Thanks to iHeart
iHeartMedia San Antonio’s Country station KAJA-FM raised $547,000 during its Cares For Kids Radiothon, which benefits St. Jude Children’s Research Hospital.
Flores Moves back To Oxnard
Renee Flores returns to Oxnard as Local Sales Manager for Lazer Broadcasting. Flores will oversee sales for Oxnard, Santa Barbara, Santa Maria-Lompoc, & Paso Robles.
Entercom Toy Drive Nets Over $200K
When you add together the cash donated, and the value of all the toys collected, Entercom Milwaukee raised over $200,000 to benefit Children’s Wisconsin and Robyn’s Nest during WSSP-AM's 13th annual toy drive.
Beasley Collects Nearly 1,000 Bikes
Beasley Media Group’s six Southwest Florida radio stations partnered with the Marine Toys for Tots Foundation of Lee County to host the 2nd Annual Beasley Bike Drive. 947 bikes and $17,750 in gift cards and cash was donated.
At $303,507 This Is One Generous Frog
KFRG-FM/KXFG-FM (K-FROG) raised $303,507 to aid the Loma Linda University Children’s Hospital in Loma Linda, CA, during the Country station’s 19th annual “Stater Bros. Charities K-FROGGERS 4 Kids Radiothon.”
13,121 Pounds Of Food Collected For Hungry
Kicking off in mid-November and culminating on December 4, Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect food to supply holiday meals for local families in need.
Taylor Takes Over Townsquare Cluster
Townsquare has hired Ben Taylor as Market President and Chief Revenue Officer for its Rochester/Preston, MN, cluster. Prior to joining Townsquare, Taylor was VP of Sales for iHeartMedia in Minneapolis and President of Lions Gate Marketing, also in Minneapolis.
Political Thriller Targets Teen Audience
iHeartMedia and Einhorn’s Epic Productions have partnered up to roll out a slate of iHeartRadio Original Podcasts that will feature strong female characters and compelling storytelling designed to appeal to the young adult audience.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
