SonicTrek.ai Taps Amanda Hensel to Lead MyCountry.fm Content
Former Taste of Country Editor-in-Chief Amanda Hensel has joined SonicTrek.ai as Content Coordinator and Director of Social Media for MyCountry.fm. Hensel will oversee localized content strategy for the AI-driven audio syndicator's Country format platform.
NPR Foundation Floats Buoymaster As Trustees Board Chair
John Buoymaster has been elected Chairperson of the NPR Foundation Board of Trustees, beginning a three-year term on November 1. The longtime Trustee and philanthropic advisor succeeds John McGinn, who served two consecutive terms leading the Foundation.
Research Shows AM/FM Keeps Winning for Healthcare Brands
For healthcare marketers searching for connection and credibility, the answer may be on the dial. A new Katz Analytics study finds AM/FM radio lifting awareness, familiarity, and trust for an online healthcare brand across eight major US markets.
‘Early and Often’ Branding Helps Audio Ads Outperform TV, Digital
Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work. A new analysis finds that ads mentioning the brand "early and often" aren’t just heard, they’re driving results that rival digital and TV.
Brendan Carr Addresses FCC Standstill as Shutdown Drags On
With still no end to the ongoing federal government shutdown in sight, FCC Chair Brendan Carr is lamenting “a fair number of negative consequences” for the agency, slowing its core operations and jeopardizing critical communications work across the country.
Radio Remains the Soundtrack of the Holiday Season, Katz Finds
With Halloween this Friday, the deluge of Holiday format flips is now less than a week away. It's one of radio's most famous ratings tactics, but does it still work? New Katz Media Group data fills in the gaps on the state of seasonal cheer for stations as the year closes out.
TelevisaUnivision Q3 Revenue Down as US Ads Slip
Always one of the first major US radio operators to report earnings, TelevisaUnivision revealed a 3% year-over-year revenue decline in the third quarter, as rising subscription and licensing revenue continued to offset, but not fully replace, ad weakness.
How To Find the Real Magic Moment in Sales
(Loyd Ford) Everything seems to focus on closing, closing, closing. You and I both know that it takes a lot of activity to get to that moment. The more committed you are to keeping your activity high, the more your sales will rise. But what about the magic in sales?
Less Info + More Heart = Better Commercial Results
(Jeffrey Hedquist) The people we try to reach with our messages don’t need more information. They’re already drowning in information. They need to be touched, moved, heard, and inspired. Information doesn’t sell; it’s just more… information.
K99.1FM ‘Cares for Kids’ Raises $190K for Dayton Children’s
Dayton Children’s Hospital is getting a big helping hand from Cox Media Group's K99.1FM ahead of the year's end, as the Country outlet's 28th annual Cares for Kids Radiothon pulled in $190,015 in support of the hospital’s Canine Co-Pilot facility dog program.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
