News

An upstate New York man is spending $1,000 on radio ads on Stephens Media Group's WFKL-FM hoping that will help him find himself a kidney donor. Rao Gurijala is one of 100,000 Americans waiting for a kidney donation. His chronic kidney disease is related to diabetes. WHAM in Rochester was first to report the story.

(By James Bahm) I’ve worked for my share of micromanagers and one thing they all had in common was, among other things, insecurity.  They were afraid that no one would be productive unless they micromanaged every detail.

(By Marc Greenspan) Historically this column has focused on ways to increase sales by positioning your stations and/or your audience as the ideal outlet for that particular advertiser. However, before you position your station as the advertiser’s best choice, it’s important to sell yourself as the person your prospect wants to deal with.

(By Laurie Kahn) We know recruitment and hiring are hot topics as they are a top category for advertisers nationwide. Companies across all industries are struggling to attract and hire staff.

(By Chris Lytle) One of my latest book purchases is Success Through Heart Failure Revised: Help and Hope for Those with Congestive Heart Failure by Marc Silver, MD. Congestive heart failure: That’s what I’ve got and one of the reasons I’ve been away from the microphone.

(By Ken Benson) Is significant talk outside the morning show on a music station a recipe for ratings ruin? The PPM results from several major Canadian markets indicate more talk on a music station is a winning strategy.

(By Loyd Ford) When you ask what is missing today in the radio business, it almost always comes down to time. “I don’t have the time to XYZ.” How much time and energy do you place on recruiting new sellers?

(By Rick Fink) You’re about to go into a meeting with a new prospect where you will be conducting the ever-important CNA, or as I like to refer to it as, “asking questions session”. This is where you are about to learn everything you need so that you can go back to the office and put a complete presentation together.

(By Mike McVay) A recent conversation with a PD set my head a spinning. This individual and I were discussing the ratings struggle of their once highly rated morning show. The PD opined “this show just isn’t that good.” That comment really hit me the wrong way on so many levels.

Dan Westhoff has retired after 35 years on WBWN-FM in Bloomington. Westhoff was also Ops Manager for Cumulus Media in Bloomington. According to The Pantagraph Westhoff began his radio career in 1987 right out of high school at WMLA in Bloomington.