Report: Radio Reaches Telecom Consumers TV Can’t Find
While telecom giants pour billions into TV ads, the customers actually ready to switch carriers are listening elsewhere. New data reveals AM/FM radio continues to quietly outperform its competitors at a fraction of the price.
Paige Nienaber’s Midweek Idea Dump: Squawk Talk
(Paige Nienaber)If you're into Stranger Things, then you'll know that WSQK "The Squawk" is a radio station in the show's 1980s Hawkins, IN. Global Radio in London has launched an actual WSQK for the next six weeks in partnership with Netflix, but they're not alone.
Yes, Salespeople Care About Format (Last Month Proved It)
(Josh Brown) Last month, I argued that radio needed to cast a deeper net. That our formats were stuck in a world that doesn’t exist anymore, while audiences had already moved on. I expected some pushback. I expected a few eye rolls. I did not expect what actually happened.
River Radio Gives Gateway a Boost Into The Buckeye State
St. Louis-based Gateway Media's "Hip Hop Built Different" Christian rap network has crossed state lines. Columbus broadcaster River Radio Ministries activated the Boost Radio format across five stations in its fifteen-station Ohio portfolio.
Albany Broadcasting Stays Busy With Giving This Holiday Season
Albany Broadcasting is leading a series of holiday community initiatives across New York’s Capital Region. Throughout November and December, the company’s stations are partnering with local businesses and organizations to raise funds and collect food.
WHUD Radiothon Raises $241,164 for Upstate Pediatric Care
Pamal Broadcasting’s 100.7 WHUD in Upstate New York has raised $241,164 during its annual radiothon for Maria Fareri Children’s Hospital, supporting pediatric services for children and families across the Hudson Valley region through listener donations.
NAB’s Kaplan: Time For FCC To Loosen Radio Cap ‘Shackles’
The NAB is keeping pressure on the FCC to relax radio ownership limits under the 2022 Quadrennial Review, with Chief Legal Officer Rick Kaplan warning that caps written for a world of transistors and newspapers threaten the survival of local journalism and service.
Urban One Secures Strong Noteholder Support for Debt Exchange
Urban One has announced robust early results from its debt restructuring plan. 92% of bondholders, representing $450 million in debt, submitted their notes before the December 1 early tender deadline as the company advances a three-part refinancing strategy.
The Value of Nostalgia
(Mike McVay) In a recent “Top Secret” marketing and advertising offsite, a Coca-Cola executive shared many valuable insights. One of the most poignant was that they recognize that nostalgia resonates with 18-to 34-year-olds. Particularly nostalgia from the 1980s and 1990s.
Put Me In, Coach!
(John Shomby) Coaching air talent is a time-consuming, ever-changing job, and you must be committed 100% to each individual to make it work. For the super busy PDs out there (and who isn’t?), how can you be an effective coach with all the “noise” around you?
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