The Truth About Perceptions in Sales
(By Alec Drake) Managing perception is a 360-degree effort that begins before initial contact. First impressions, communication style, and points of product differentiation are critical to perceptions. The perception process relies on you defining the quality of your product, matching needs to appropriate solutions, your image as the product expert, and your reputation.
Radio Paints Pictures
(By Mike McVay) On television, the anchors talk about whatever the director in the truck shows on the screen. In radio, the personalities talk about what they’re seeing. They’re forced to paint a picture and tell a story. Those of us who’ve turned on a microphone switch know that feeling.
St. Louis Public Radio Workers Vote for Union
Employees at three public radio stations in Missouri have voted for a statement of intent to form a union. The vote affects staff at three stations operated by St. Louis Public Radio: KWMU (90.7 FM) in St. Louis, WQUB (90.3 FM) in Quincy and KMST (88.5 FM) in Rolla.
Nominations Open for NAB Leadership Awards
The National Association of Broadcasters Leadership Foundation has opened the nomination and entry process for the 2023 Celebration of Service to America Awards. The deadline for entries is March 13, 2023. To enter, go HERE.
NAB Announces Centennial Celebrations
The National Association of Broadcasters is gearing up to celebrate the organization's 100th anniversary. The centennial celebration will include activities and events throughout the year, with the cornerstone of NAB's 100th anniversary commemorated in a new online portal that launched this week.
Grand Jury Revealed for New York Festivals Radio Awards
The New York Festivals Radio Awards has announced its grand jury panel for 2023. The grand jury includes over 100 prominent radio industry executives from nearly two dozen countries across six continents, and include representatives from SiriusXM, the BBC, the CBC, Radio New Zealand and others.
Edison to Host Seminar on Gen Z Media Habits
Edison Research will host its first webinar of 2023, with a look at the media consumption habits of "Generation Z." It will focus largely on a study that was presented at the annual PRPD conference that examined the media consumption and sharing habits of young consumers born after 1997.
Westwood One to Broadcast All NFL Wildcard Games
Cumulus Media's Westwood One will broadcast all six National Football League wild card playoff games during the NFL's Super Wild Card Playoffs week, starting Saturday. Westwood One will offer other playoff games and the Super Bowl between January and February.
Salem Media Extends Partnership with Triton
Salem Media Group has extended its partnership with Triton Digital. The two companies have been working together since 2012.
Our Executive of The Year Issue is Out
Bill Reeves, the CEO of Educational Media Foundation, is on the cover of the January issue of Radio Ink magazine which is now making its way to your station courtesy of the United States Postal Service. To receive you own copy of Radio Ink and read why Reeves was chosen Executive of The Year, CLICK HERE.















