Digital Buzzwords And What They Really Mean
(By Roy H. Williams) A number of marketing's oldest ideas are getting repackaged and renamed by the online marketing crowd. Among these new names are "transparency," "engagement," and the "Zero Moment of Truth." What is transparency, really?
No Change In Radio’s Top 4 Revenue Leaders In 2022
Days after releasing 2022's highest-earning stations, BIA Advisory Services has put out the ranking of radio's top radio owners by revenue for the year. The top four for 2021 maintained their positions in 2022. Only one ownership group fell off the list.
CRS Putting Radio’s Music Tests To The Test
Country Radio Seminar has announced the second CRS360 webinar of 2023, titled "The CRS Music Test: It Takes All Sorts." The May 17 session will feature a panel discussion on the effectiveness of the auditorium music test conducted by NuVoodoo.
WBUR’s Margaret Low Elected NPR Director
WBUR Boston CEO Margaret Low has been elected to the NPR Board of Directors. Low will serve as a Member Director with her term expiring in November 2025. Low, who has also worked for The Atlantic, has led WBUR since 2019.
Salem Q1 Revenue Doused By Operating Cost Uptick
While its net broadcast revenue held almost flat year-over-year, Salem Media Group still took a hit in Q1 2023, per their Tuesday earnings call. Revenue increased 1.4%, but operating expenses soared 11.4%, leading to a lower finish than analysts anticipated.
Could Geotargeting Bring Back The FM Chip Debate?
This week, India's government dictated that every cell phone provider must activate the FM chips in every device. Now GeoBroadcast Solutions is stepping in with their ZoneCasting technology and could restart the push for the US to pass the same mandates.
Cumulus Sued Over ‘Religious Exemption’ To Vaccine
Former Cumulus Memphis News/Talk 98.9 WKIM host Bob Boccia is suing the company for violating the Americans with Disabilities Act and Title 7 of the Civil Rights Act of 1964. The case was filed on May 1 in US District Court for the Western District of Tennessee’s Western Division.
2023 Radio Mercury Awards Name Finalists
The Radio Advertising Bureau's Radio Mercury Awards has announced its 2023 finalists. 119 submissions from radio stations, advertising agencies, production companies, and students made the final cut ahead of the ceremony at SONY Hall in NYC on June 8.
This Commuter Metric Could Unlock Higher Ad Spend
As the US comes further out of the COVID-19 pandemic, more Americans are ditching work from home, and that's great news for radio. According to a study commissioned by the Cumulus Media/Westwood One Audio Active Group, 86% of the nation's workforce is back commuting.
A Call To Action
(By Deborah Parenti) There is a crisis in the workplace that is too often swept under the rug, and broadcasters are far from exempt. And for those afflicted, it can be isolating, and they may be fearful that it will cost them their career.















