What, Why, and How: The Secret To Higher Package Revenue
(By Pat Bryson) I'm on a new soapbox. In the past few months, I've seen several sales "presentations". I put presentations in quotes because what some people call a presentation, I call presenting a package.
Profiling Your Listeners – Part I
(By Marc Greenspan) New data is available every month in PPM markets. Depending on the market size, diary data is released two, four, or twelve times per year. So how do you determine what to consider in profiling your listeners?
12 Ways To Help New Salespeople Grow
(By Loyd Ford) Maybe you’ve been doing it for years. When motivating new advertising salespeople to try selling, you know it's important to provide them with a mix of encouragement, guidance, and practical advice.
Five Ways To Bring Back Radio’s Enthusiasm
(By Mike McVay) The enthusiasm for podcasting was clear at last week’s Podcast Movement in Denver. Several thousand podcasters, and those engaged in businesses that feed off of or support podcasting, were in attendance to learn, share, sell, present, and build.
Ask The Audience: Who’s REALLY The Boss?
(By John Shomby) By now, you have likely heard “Rich Men North of Richmond” by a young Virginian named Oliver Anthony. With more than 45 million views on YouTube and 29 million-plus Spotify streams, what a few weeks this gentleman has had!
Lessons Of The Vulnerable Leaders
(By Buzz Knight) In the realm of leadership, the image of a strong and unyielding figure has often been considered the gold standard. So why do I hear so much double talk from many of today’s leaders?
Four Ways Positive Reinforcement Wins
(By Jeff McHugh) Can one piece of advice change your life? I remember exactly where was I standing in the second-floor hallway at Dick Broadcasting in Greensboro when one sentence of wisdom from Randy Lane set my career path.
The Truth and Nothing But The Truth
(By Rick Fink) The majority of business owners, managers, and media buyers who deal with media reps have heard nearly every song and dance there is about why they should buy from you and your stations. What a lot of them haven’t heard is... the TRUTH!
Saga and UMass Sign Flagship Deal For WHMP
The University of Massachusetts has announced a partnership with Saga Communications New England, designating WHMP-AM in Northampton as the official terrestrial radio station for its football and hockey games. WHMP has partnered with UMass, particularly in hockey, since 2013.
Want To Save AM Radio? It’s An Investment, But It’s Already Here
(By Bruce Mittman) Over the past couple of months, the AM band's home in the automobile has been debated. Should the manufacturer be required to perpetuate its continued existence? I would like to personally weigh into the conversation with an alternative approach.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
