Paige Nienaber’s Midweek Idea Dump: Promotions By Numbers
(By Paige Nienaber) When I got to San Francisco and the future Wild 107, we didn’t have two pennies to rub together. But through the indy and creatively working Sales promotions, we were able to get a lot of trips.
First Impressions and the Art of Disclosure
(By Chris Stonick) Talking with a prospective client for the first time can be exciting and fear-inducing at the same time. This fear causes many reps to talk about all the good things and sweep other issues under the rug.
What Tennis Taught Bill Gates
(By Randy Lane) When I was a young DJ at KUPD Phoenix, I set up a song with what I thought was a clever intro. Suddenly, the PD burst into the control room and sharply said, “Don’t ever say anything stupid again on the air!” I was speechless; mortified.
AWMF Again Widens Entry Window For 2024 Gracie Awards
The Alliance for Women in Media Foundation has further extended the call for entries for the 49th Annual Gracie Awards. Co-chairing the 2024 Gracies are The Weiss Agency EVP Heather Cohen, Hallmark Media CCO Annie Howell, and McVay Media President Mike McVay.
Jacobs Media To Give Free Radio-Centric Recap of CES 2024
CES was finally back in force for 2024, rebounding from the pandemic years, with plenty of technological opportunity for radio. Now Jacobs Media is set to continue its tradition of sharing CES insights through its upcoming free live webinar, CES 2024: The Year of AI.
Lisa Fields To Succeed Laurie Kahn At Media Staffing Network
Media Staffing Network has announced Lisa Fields as the company's new owner. Fields steps into the role left by the late Laurie Kahn, who personally chose Fields to be her successor. Kahn passed away in 2022 after a battle with cancer.
AM/FM Radio’s Three Gifts To Advertisers: Growth, Trust, and ROI
In an advertising landscape where every percentage point in market share and brand trust can hold millions, radio remains an elite performer. From enhancing mental availability to augmenting pricing power, a new study underscores AM/FM's potent return on investment.
Central Ohio Radio Operator Gets Into Scrap Over Call Letters
With days to go until Columbus, OH Alternative CD 92.9 exits the airwaves, the current operator has ensured the station's owner won't be able to pick up where he leaves off. It all hinges around a cease-and-desist over the station's call letters: WWCD.
The Selling Strength of Personalities
(By Mike McVay) I remember the days of Rush Limbaugh delivering live daily endorsements. His reads for Snapple stand out to me. Operators who recognize the value of air talent have an advantage that stands the test of competition from digital.
MASH’s Four Lessons For Radio – 40 Years Later
(By John Shomby) A few weeks back I stumbled on to a very interesting two-hour special called MASH – The Comedy That Changed Television Forever. Not to age myself, but I was a regular MASH viewer for most of its 11 seasons. (NO wisecracks!)
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