Stories Aren’t Just For Children
(By Pat Bryson) The best salespeople are the best storytellers. We join a long line of people who have been important to their tribes because they passed down the tribe's histories. They told stories of the successes of their ancestors.
Profiling Your Listeners – Part II
(By Marc Greenspan) In our last article, we focused on quantitative data. In other words, the “how many” aspects of your audience. Today we will focus on the qualitative aspects that help us document the “quality” of your audience.
If You Sell This, You’re Headed To Growth
(By Loyd Ford) So, what do you sell? I say, that’s a question. Is it radio? Is it air? Is it digital? Is it email or data? Is it events? I hope not. No one cares about your stuff. They want action. How about you sell them these four items instead?
The Next Crisis
(By Mike McVay) Many radio stations today will present a moment of silence to remember 9-11-01. Many of us experienced the shock of the news that morning, but radio’s tactics that day are worthy of repeating in any crisis.
10 Do’s and Don’t’s As A First-Time Program Director
(By Fred Jacobs) Sometimes, my thought process overlaps different people and different pieces of information. And that's how today's topic came together. At almost the same time, I read Mike McVay's blog in Radio Ink Tuesday morning, “Get Me A PD.”
Who Do You Love More?
(By John Shomby) Take a second or two, right now, and look at that smartphone you have. What’s your current relationship with this mobile communications device? Does it control you or do you control it? Maybe these stats will help answer that question:
Broadcasting Predictions For 2024 And Beyond
(By Jeff McHugh) Today’s audiences are quickly moving away from traditional over-the-air broadcasting towards streaming and on-demand. What does that shift in audience preference mean for content on local radio stations in the future?
Wisdom From The Wizard: Roy Williams Wants Your Questions
You've read his columns in Radio Ink, his Monday Morning Memos, and his books, now learn directly from Roy Williams, "The Wizard of Ads." Roy is joining the Radio Masters Sales Summit and wants your questions.
Alliance for Women in Media Features Lemonada Media Founders
The Alliance for Women in Media has unveiled its latest Gracie Interview Series, featuring a discussion with Lemonada Media founders Jessica Cordova Kramer and Stephanie Wittels Wachs, moderated by Heather Cohen. The interview is now available on the AWM website.
Audacy’s Annual ‘I’m Listening’ Returns To Promote Mental Health
Audacy, in collaboration with the American Foundation for Suicide Prevention, is bringing back its annual mental health initiative, I'm Listening, on September 20. The special broadcast encourages open discussions about mental health.
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