LeGeyt Praises Broadcast News’ Role In Fighting Misinformation
NAB President and CEO Curtis LeGeyt emphasized the crucial role of traditional media and a free press in combating misinformation during his speech at The Media Institute's Free Speech America Gala, warning of the dangers of AI and social media.
The Secret To Higher Revenue: Ask for More… Again
(By Pat Bryson) Fourth quarter usually means it's time to renew clients for the new year. In today's uncertain economic environment, that ask may seem a bit scary as they determine IF they will choose to renew or not.
8 Ways To Positively Impact Your Sellers Now
(By Loyd Ford) Everybody wants it: Your team dropping high fives. Pipelines full and growing. Revenue exploding. The struggle is real though. How do you best shift your attention for the days ahead as a leader and as a seller?
Do You Have Enough Frequency in Your Campaign?
(By Marc Greenspan) We all know that radio is a great medium for reach, yet it’s also perfect for building FREQUENCY. Stations with high Time Spent Listening (TSL), or Average Weekly Time Exposed (AWTE) depending on the market, typically grow frequency faster than stations with low TSL/AWTE.
The Positive Impact of AI Voices In News Content Generation
(Sponsored Content) The potential benefits of deploying AI in news content generation are many – increased reach, advanced personalization, and consistent, reliable reporting. But how can broadcasters, especially smaller organizations, leverage this technology?
A Radio Guide To Hurricane Season
(By Mike McVay) During a recent visit to a client radio station in the Deep South, I asked, “What is the most top-of-mind thing for the audience in the fall?” I expected leaves, I got, “Hurricane Season.”
Lessons From A Marketing Genius Who Never Gave Up
(By John Shomby) “If you do the same old thing, then that’s what you become!” So said Mike Veeck, baseball's most off-the-wall marketer, who can teach radio stations a thing or two about taking risks.
WDRV’s Sherman and Tingle To Host BFoA’s Chicago Media Mixer
The Broadcasters Foundation of America has released more information about its second Media Mixer in Chicago on November 1 from 6-8p. Following the success of its inaugural event in New York City in July, the sequel aims to provide a valuable networking platform.
Radio’s Key To Court Gen Z: A Talk With MAB CEO Sam Klemet
How does radio recruit Gen Z? The Michigan Association of Broadcasters may have the answer. We talk with MAB CEO Sam Klemet about their Be There campaign, which is garnering success in getting broadcasting's next generation fired up about local radio and TV.
‘Diminishing Human Creativity’ Leads List Of AI Fears In The US
For all of the concerns that radio has expressed about the rise of artificial intelligence and its effect on the medium's future, recent research conducted by Cint, in collaboration with Advertising Week New York, shows those fears are shared across American industries.
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Beasley Celebrates 65
