Multi-Channel Audio Ads Bring 55% Higher Holiday Conversions
With the holiday shopping season now underway, brands are vying for attention and audio continues to offer powerful reach and return on investment, from seasonal radio to engaging and entertaining podcasts. So how can brands best leverage this time of year?
Curtis LeGeyt Praises Broadcasters’ Role in Election
NAB President and CEO Curtis LeGeyt has again emphasized the importance of press freedom in maintaining an informed electorate. From Election Day to the critical role of radio after Hurricane Helene, LeGeyt praised broadcasters for halting misinformation.
Political Ad Dollars and Digital Growth Anchor Beasley Media’s Q3
Beasley Media Group reported a mix of progress and challenges in its Q3 2024 earnings call. The company faced a dip in overall net revenue, reporting $58.2 million, down from $60.1 million a year prior in the face of reduced audio advertising and business changes.
‘The Max’ Raises Record for Ronald McDonald House of Memphis
98.1 The Max (WXMX) in Memphis raised over $920,000 for Ronald McDonald House Charities of Memphis during its 34th Annual Radiothon on November 1. In less than 12 hours, listeners helped the Cumulus Media rock station achieve a record-breaking amount.
Experts Weigh In on Radio Kraków’s Controversial AI Experiment
Last week, a Polish radio station ended its use of AI-generated hosts after widespread backlash. Radio Ink turned to three early experts in broadcast AI - Suzy’s Matt Britton, Futuri’s Daniel Anstandig, and Alpha Media’s Phil Becker - to unpack lessons from the “experiment.”
Election Day 2024: Radio Reaches Voters in the Final Hours
It's Election Day and radio platforms are playing a pivotal role in the final push to reach voters. With hundreds of thousands of dollars in final investments pouring in, both major parties are betting big as radio networks prepare for wall-to-wall coverage as polls close.
Major Management Cuts Across iHeart In Q4 RIF
Ahead of its Q3 earnings call on Thursday, iHeartMedia is conducting significant layoffs - including multiple Market Managers - affecting clusters from Honolulu to Boston. Cuts began on Friday, with new names being added this week.
Changing the Clocks
(By Mike McVay) This past weekend the clocks rolled backwards to Standard Time. Clocks have been on many minds of late - namely, changing programming clocks - all thanks to Nielsen's plans to change the quarter hour listening requirement in 2025.
The People Behind the Success: Here’s To Our Mentors
(By John Shomby) In game one of the MLB World Series between the now-champion LA Dodgers and the New York Yankees, the winning hit was a dramatic 10th-inning grand slam homerun from Dodgers veteran and eventual Series MVP Freddie Freeman.
What Radio Can Learn from the Sonos App Disaster
(By Buzz Knight) Sonos home speaker units used to be a flawless experience that really highlighted the love of music that my wife and I have. Then something happened. Sonos decided to update their app, and yikes! What a nightmare of an experience.
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