Eastlan Ratings has announced an expansion of its continuous measurement services to three additional US radio markets: Greensboro/Winston-Salem/High Point, NC; Memphis, TN; and Spokane, WA. All three are among the nation’s Top 100 radio markets by size.
In addition to the new continuous markets, Eastlan has also begun service in Bluefield, WV/VA, starting with its annual Spring measurement cycle. Syracuse, NY, has been upgraded to continuous monthly measurement, with May marking the first regular data release for the market.
Eastlan Ratings President Mike Gould commented, “Quietly, we are watching radio broadcasters gracefully pivot. Building deep relationships with local and regional brands have become central today to all of the most successful radio operators. National revenue becomes less important each day. Eastlan data helps radio build the most effective schedules for their clients to ensure campaign success and to compete on a cost-per-impression basis with the digital giants.”
Great to see Eastlan expanding into more major markets. Having continuous measurement is a big win for local broadcasters looking to build stronger relationships and compete more effectively. Excited to see how this helps stations grow their local impact!