76% of News Consumers Still Use AM/FM, But A Shift Is Here
As digital platforms continue to cut into traditional radio's share of the media pie, a study conducted in the middle of the 2024 election shows shifting media habits among news consumers in the US, highlighting a decline in AM/FM usage.
Changing The Way You Think About Selling Radio
(By Loyd Ford) Between a transactional mindset and a long-term vision, maybe it’s time to think about your radio sales job as something else entirely. After all, what is it you do if you are a really amazing salesperson?
Reaching The Tribe
(Jeffrey Hedquist) What tribes do you belong to? I was just thinking about some of the tribes (groups of individuals who think alike; who believe the same things; who identify with their group) I’ve been/am part of in my life:
Alice Cooper Brings The Attic To LA Radio On KLOS
Rock and Roll Hall of Famer Alice Cooper brings his syndicated radio show, Alice’s Attic with Alice Cooper, to Meruelo Media's Los Angeles rock station 95.5 KLOS. The show features Cooper's storytelling, exclusive content, fan interactions, and celebrity interviews.
WRDB Radio Auction Hits $74,000 Goal for Reedsburg Nonprofits
The 74th annual WRDB Radio Auction raised a record $74,000 to benefit 30 local nonprofit organizations via the Reedsburg Area United Fund. The five-day event saw 35 hours of auctions broadcasts on Magnum Media's WRDB-AM covering Sauk County, WI.
Turn Your Fear of Complacency Into Radio Success
(By Buzz Knight) Fear does not often make for a great work environment, but radio managers can effectively use the fear of complacency as a motivational tool by creating a culture of vigilance, driving continuous improvement, and fostering proactive engagement. Here’s how:
NAB Show Gives First Look At Returning Radio Forum Lineup
In January, the NAB confirmed the return of the Small and Medium Market Radio Forum at NAB Show 2025. Now, a first look at the agenda reveals topics and insights designed for AM/FM operators at every level.
Radio vs. TV: Why MLB Fans Engage More With Audio Advertising
As baseball season approaches, Audacy is highlighting radio's unique opportunities to connect brands and passionate MLB fans. The company found the AM/FM audience is 54% more engaged than the average fan, surpassing TV viewers on networks like ESPN.
Blast From The Past: WORG; South Carolina, 1982
Happy Friday! This week’s Blast From The Past comes from Zach Harris at WORG in Orangeburg, SC in 1982. Send your Blast From The Past to Editor-in-Chief Cameron Coats for your chance to be featured.
Political Revenue Kept iHeart Broadcast Revenue Afloat In Q4
iHeartMedia closed its 2024 earnings reports with a mixed financial picture, reporting higher net income and growth in digital and political ad revenue, but also declines in some core revenue segments that caused the company to fall short of analyst expectations.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
