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If you don't know the answer to that question, you need to be at Radio Ink's Forecast 2017 in New York City. Is the brain replacing the heart in digital media buying? As it’s now tracking, digital will soon make up half of all agency revenue, yet only one of the top five digital agencies is an established, traditional advertising company. The new players come from technology and digital placement is a science dictated by equations and algorithms.

According to Nielsen's second-quarter Comparable Metrics Report, radio continues to reach a massive chunk of the U.S. population, despite the influx of new ways Americans can consume content. The report compared radio with television, TV-connected devices, PCs, smartphones, and tablets. Here's how radio scored...

As more public companies report earnings, it certainly will be interesting to see how well they are doing with political advertising revenue. Last week, Emmis CEO Jeff Smulyan said he was disappointed so far, and the report from Media Monitors each week isn't very encouraging.

The exact dollar amount was not revealed but it was big enough for NABOB to issue a press release. The release states that the National Association of Black Owned Broadcasters "is very pleased to announce that the Democratic National Committee has placed an exclusive ad buy in support of the Hillary Clinton campaign with NABOB member stations." Forty stations will be part of the buy this month.

While The Home Depot (56,168 spots) and GEICO (39,708 spots) switched places on the Media Monitors chart this past week, Walmart made a huge jump from 56th to 7th by airing 20,000 commercials on radio stations all across the country.

Alpha Media's KZEN held a Children’s Miracle Network Radiothon and raised $15,887. Market Manager, Lisa Cherry said, “Behind every dark cloud is a ray of sunshine. The volunteers here at Alpha Media, Columbus, did their best to spread hope and sunshine to those needing it at the Children’s Hospital in Omaha.”

Lon Helton, KKBQ in Houston, WUBE in Cincinnati, and KTTS in Springfield are among the winners that will be recognized at “The 50th Annual CMA Awards,” on November 2nd in Nashville. Here's the complete list of who won.

CEO Jeff Smulyan has offered Emmis shareholders $4.10 per share in his third attempt to take the company private. He's now given the committee the company has put together to consider that offer a third extension, until this Friday. Last week during Emmis' quarterly earnings Smulyan said the discussions have been productive and they are making "good progress."

The Country music superstar from Australia told The Boot how much it still means to him to hear his music being played on the radio. “The first time I got to hear myself on the radio here was mind-blowing. It still feels surreal, after this many years, getting to hear my music on the radio. The fact that it’s happened 20 times is, I never imagined that would happen, nor could it.” Urban has had 20 number one songs since 2000.

(By Bob McCurdy) Our digital offerings are becoming increasingly sophisticated, and the more effective we are in communicating the immense synergy that exists between on-air and online, the more prosperous our, and our clients', future will be. What follows recaps various research findings that highlight this synergy.