(SALES) When Spam Came In A Can
(By Wayne Ens) Remember when a mouse was a furry little creature and Spam came in a can? Words and meanings do change over time. It is imperative for credible radio marketing executives to understand the evolving meanings and strategies for words like branding, promotion, advertising, and marketing.
(SALES) Four Ways To Increase Your Closing Percentage
(By Matt Sunshine) If you’re in sales, you know it’s extremely important to close deals, right? That’s kind of an easy question, but I ask it because it seems as though many salespeople think their job is to have a lot of business in “pending.” When I ask salespeople how things are going, what I typically hear is, “I got a lot out there.”
(DIGITAL AUDIO) Shaq Does Radio
(By Ryan Wrecker) When Nielsen released its annual study of media consumption, it confirmed that music is still a major factor in our content consumption: The study found that 91 percent of the population listens to music each week. One of the biggest positive listening trends was in the digital realm, with 75 percent of people listening to music online during the week.
Upstate NY Morning Man Arrested On Drug Charges
The name of his show per the radio station's website is called The Extravaganza. Over the weekend, the morning man, and one-time town supervisor of Massena, New York, was arrested and charged with cocaine possession.
Charlotte, Vegas Underperform For Beasley
Beasley Media CFO Caroline Beasley told investors Friday that of the seven markets Beasley reports to Miller Kaplan, Charlotte and Las Vegas were the biggest underperformers.
New York AM Sells For $7 Million
Back on February 1, we reported that NJ Broadcasting, owned by Dr. Shukla, a pediatric physician who owns 7 Days Pediatrics, located in Edison, New Jersey, was buying WWRL from Access1 Communications. We now know the price of that sale -- $7 milion.
Entercom Colorado Raises $1.3 Million For Kids
The Alice 105.9 Cares for Kids radiothon raised $1.3 million for the Children’s Miracle Network Hospitals which benefit Children’s Hospital Colorado.
Entercom Same Station Q4 2015 Revenue Up 2%
CEO David Field says when you back out political in Q4, revenue was up 5% and he was very upbeat about his company's performance, both in the back half of 2015 as well as pacing for the first half of 2016.
CBS Radio Revenue Declines 5%
CBS Corporation reported strong revenue growth in Q4 of 2015. Profits fell by 37% because the company took a big charge to write down the value of some of its radio stations, "to reduce the carrying value of radio FCC licenses to their fair value." Revenue at CBS' radio stations was down 5% in Q4, blamed on "continued softness in the radio advertising marketplace and lower political advertising."
Is Pandora For Sale?
Fortune Magazine
and The New York Times
say yes. And Fortune goes so far as to say, "The money-losing music service has put itself on the block," and calls it nothing more than a fire sale. The Times reports Pandora has taken the step to hire Morgan Stanley to shop the company around. Fortune says that with Pandora losing about $10 million every month, "it’s difficult to see who would see such a deal as attractive."














