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If you've been to a few radio conferences over the last five years (at least) you've probably gotten tired of hearing radio executives explain or complain that radio needs to "tell a better story," in order to increase the share of ad dollars it receives from advertisers. It leaves you scratching your head wondering how long it takes them to write this story. Wednesday at Radio Ink's Hispanic Radio Conference, Nielsen's Managing Director of Audio Brad Kelly made a killer presentation about radio and showed off a nifty one-piece about your industry that every single seller should have with them every day.

Nielsen Audio SVP/Business Development Rich Tunkel revealed two pieces of new information at Radio Ink's Hispanic Radio Conference on Wednesday that you will certainly find very interesting.

If you do you should listen to what the Chief Marketing Officer for the Craig Zin Automotive Group, Micah Blehm (pictured right), shared at Radio Ink's Hispanic Radio Conference on Wednesday. Blehm was part of a panel moderated by Gary Rozynek and included Mindy Figueroa from L2L Marketing.

Those words, from Spanish Broadcasting System EVP/COO Albert Rodriguez, put an exclamation point on the continuing power of radio – and Hispanic radio listeners – during a lively and jovial Hispanic Radio Executive Leadership Roundtable that closed out the two-day Hispanic Radio Conference in Fort Lauderdale.

KBEW-AM and FM licensed to Blue Earth, Minnesota and KDOM-AM and FM licensed to Windom, Minnesota were sold by Results Radio Group, who's President is Jerry Papenfuss to Riverfront Broadcasting owned by Doyle and Carolyn Becker. Susan Patrick and Jason James of Patrick Communications were the exclusive brokers for the deal.

WSOY News/Talk 1340AM/103.3 FM has been named “Community Partner of the Year” by the Kroger Central Division at their Vendor and Community Partner of the Year Awards Ceremony in Carmel, Indiana, on Tuesday, March 28.

ESPN Radio reaches another milestone April 2, when they throw out the first pitch on their 20th Major League Baseball season. The network's coverage of 71 games will include multiple appearances from several "gun" teams, including the defending World Series Champion Chicago Cubs.

To nail it down to the last buck, the station (aka WXLC-FM) raised $18,719 for St. Baldrick’s during their annual "Hair for Hope" event, March 19 12 p.m. to 5 p.m. at the Green Town Tavern in Waukegan.

Alpha Media’s Mankato (Minnesota) cluster – KYSM, KRBI, KEEZ, and KMKO – raised $63,885 with their St. Jude Cares for Kids Radiothon. The radiothon was held March 23-24 and was the 16th for the Mankato group.

Speaking at the Radio Ink Hispanic Radio Conference on Tuesday, FCC Commissioner Michael O'Rielly told attendees this new FCC, under the Chairmanship of Ajit Pai, would be paying a lot more attention to issues that affect the radio industry. And it sounds like this FCC will be dealing with those issues in a very positive way for you. One of the issues O'Rielly spoke about was the FCC's outdated media ownership rules.