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And comes in second on the Media Monitors weekly chart by airing 30,947 commercials on radio stations all across America last week. GEICO held on to the top spot with 46,644 spots. Lowes' big competitor, The Home Depot, was third with 28,683. Rounding out the top five were McDonald's with 26,100 and employment company Indeed with 25,733.

Nothing like a good auction to get the blood pumping and the dollars flowing. On Friday, March 3  WHCU (Ithaca, NY) Morning Newswatch host Lee Rayburn auctioned off a different restaurant and wine pairing every hour to listeners. The auction raised $5,030 in 12 hours (6 a.m. to 6 p.m.).

Our good friend Angie Balderas, SVP/Integrated Marketing Solutions at Entravision Sacramento, and her talented team put together this great video for Radio Ink's upcoming Hispanic Radio Conference. The conference is set for March 28 and 29 in Fort Lauderdale and feature's Commissioner Michael O'Rielly as one of our keynoters. Check out the video HERE.

(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.

(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...

Local or syndicated is one of the most difficult decisions a manager or programmer can make. Syndicated talent brings the buzz of a well-known name, the access to major artists and entertainers, and high production quality. Yet that national star cannot drive your auto association’s new car or open a new club or venue.

(By Ronald Robinson) Radio, for the most part, is made up of the moderates – those who go along with the ingrained or imprinted traditions, keep their heads down, and who also realize the diminishing returns that come from challenging any of the litany of radio’s vaunted edicts.

In a big night for the company, iHeartMedia received 11 Stevie Awards at the 11th annual Stevie Awards for Sales & Customer Service in Las Vegas. The awards honor companies that set the industry’s highest standards of excellence for sales, business development, contact centers, and customer service.

The increase was driven by national, which was up 19%, while local was down 4%. Breaking down national, spot revenue was up 14% while national network business was up 26%. Here are the details on the Entravision quarter...