Internet Advertising revenue in the U.S. was $72.5B in 2016. That number is expected to reach $116.2B in 2021, according to a new report released by PwC. Mobile made up 50.5 percent of the total in 2016, up from 34.7 percent in 2015. Mobile’s share of Internet advertising is expected to rise to 74.4 percent by 2021. The PwC report says worldwide radio advertising is expected to increase from $22 Billion in 2016 to $24.1 Billion in 2021. Identified in the report as one of the emerging technologies was Artificial Intelligence.
