Headlines

Beasley Media CEO Caroline Beasley says the company will recognize a $45 million gain from the Greater Media transaction, based on the value of the assets and the price the company paid. She said the integration of Greater Media is on track and should be completed within the schedule the company set when it closed the deal.

The heart and center of Hispanic radio is heading to Fort Lauderdale as the industry’s most forward-thinking companies, researchers, and programmers attend the Hispanic Radio Conference, March 28-29. Record numbers of Hispanic radio broadcasters will be there, discussing revenue and ratings — and how to increase them — and sharing sales strategies, market research, programming tips, and crucial projections about the hottest market in media.

Tim Leary has been in radio since the age of 18. That includes doing weekend overnights for Loren (Loren and Wally) in Boston, tech producing for Steve Dahl, and writing and doing on-air characters for Mancow. He's worked in Boston, Chicago, Sacramento, Reno, Providence, Cleveland, and Savannah/Hilton Head, where he's settled in working for Alpha.

The American Action Network, a nonprofit group aligned with Speaker Paul Ryan, is turning up the heat on opponents of the American Health Care Act. The bill will be voted on by the House, Thursday, and according to The Washington Examiner, the non-profit launched a $10 million radio campaign on conservative talk stations in 28 House districts.

NAB Education Foundation’s Media Sales Institute has opened registration for recruiters. Media Sales Foundation is an intensive 7-day program that trains recent college graduates for careers in media sales. The registration deadline is Friday, March 31.

Radio Ink's Hispanic Radio Conference kicks off one week from today in sunny Fort Lauderdale with a keynote address from FCC Commissioner Michael O’Rielly. That will be followed by our first panel which focuses on the 2016 Presidential election and what was learned during that very different campaign. Check out our full agenda HERE. Register HERE.

Monday afternoon CBS and Entercom filed applications with the FCC to move forward with the merger that was announced back in February. CBS CEO Les Moonves and COO Joe Ianniello are proposed to be directors of Entercom for six months once the merger is complete.

Last week, with the help of AdsWizz, a company called Frequency launched a campaign to use personalized creative on Spotify. The campaign targets listeners with audio ads that are customized based on time of day and location. We spoke to Frequency CEO Pete Jimison about the company, this new technology, and if there might be some application for your radio stations.

(By James Robinson) I’ve spent the last 20 years in the media sales industry. During that time, my career has faced its share of challenges, perhaps none greater than being at a market that was bought and sold six times. We also had eight different general managers going in 10 different directions.

(By Matt Sunshine) Is your sales team working the same way radio sales were being run 10 years ago? If so, and you are not getting the results corporate is expecting, there’s a good chance you need to update your sales playbook.