Headlines

The burger chain moved from 53rd to second on the Media Monitors weekly chart. Wendy's aired 32,833 commercials on radio stations all across the country last week. Only GEICO aired more (49,240). Indeed held onto the third spot (32,531), followed by The Home Depot (32,180), and the United States Department of Transportation (30,435).

6,000-watt WHJT, owned by Mississippi College in Jackson, Mississippi, is being sold to New South Radio for $600,000 cash at closing. The college was represented by brokers Greg Guy and Jason James of Patrick Communications.

The stations are Country Legends 106.9 and Big 94.5 Country, and the final tally for their joint, two-day radiothon was $90,380. Over the two days, more than 200 people called in to become a Partner in Hope.

It's the wave of the future. Devices such as Amazon's Echo and Google's Home are all the craze these days. Give the device a command, such as asking for the local weather, ordering a pizza or play your favorite music and the device talks back to you and executes your command. Federated Media, always on the cutting edge, understands how important it is for its radio stations to be on these popular devices

Radio Ink's Hispanic Radio Conference has assembled a dynamic group of agency executives and the industry’s best managers and sellers to discuss new strategies and platforms that will please both listeners and buyers. Industry leaders and economists who will give their spin on the economic outlook and potential growth.

(By Bob McCurdy) There were two important studies published the past several weeks that are worth further comment. The first study, conducted by Alan Burns and Associates titled, “What Women Want 2017,” involved 2,000 15-54-year-old AC and CHR female listeners. Burns has been a well-respected and successful programming consultant for decades.

(By Ronald Robinson) Because I have noticed how only some attention has been paid to a phenomenon of radio of which I have been aware for decades, I offer it up again – as a bonus that can be an extra asset to radio reps. Radio, lucky for all concerned, is considered a “passive” medium.

Four markets will receive their inaugural audience estimates from Eastlan Ratings this Spring. Those markets are Beckley WV, Bluefield WV, Cedar City UT and Marion VA. Eastlan is also returning to Wenatchee WA.

(By Ken Dardis) In 2013 Larry Rosin, President of Edison Research, said: "It’s not that long ago, when there was a Code of Omerta in the radio industry, where if you point out a problem, you are the problem." I was a problem for almost twenty years prior to retiring in 2014. Before that, nearly 30 years were spent working with knowledgeable broadcasters.

(By K.M. Richards) As we all know by now, the latest Nielsen PPM fiasco turns out to be a single family with multiple meters which were exposed long-term to an online stream. And Nielsen's "fix" is to remove that household from the process. I do not believe that's going to restore the growing suspicions by the radio industry that PPM is not an accurate method of determining the listenership numbers.