Veritone will now also help Westwood monitor, verify, and measure in-content audio ads and sponsorship campaigns across Westwood’s live programming — from Sports and News/Talk to Music and Entertainment. Westwood had already been working with Veritone to monitor all of its live play-by-play sports programming. Veritone will provide Westwood One’s advertisers with near-real-time, audience and content analytics through its aiWARE platform.
