Why Is LBI Running This Campaign?
This week, Spanish-language broadcaster LBI Media launched a community affairs campaign called "We Are One With You" to address the Latino community’s concern over immigration issues. With Radio Ink's Hispanic Radio Conference set to begin March 28 in Fort Lauderdale, we wanted to know exactly why LBI launched this campaign.
Cumulus Reports. Let’s Start With The Good News
Revenue at Cumulus' radio stations was up 1.6% in Q4 of 2016. Cumulus radio stations took in $209.8 million in revenue in Q4, compared to $206.5 million a year earlier. That increase was driven by political, digital, and national spot revenue.
Overall, Revenue Was Down In Q4 and 2016
Despite revenue at Cumulus' radio stations being up a tick, Westwood One revenue, which is 30% of the company's business, took a big hit, dropping 12.3% to $89.1 million. As a result, overall revenue for Cumulus in Q4 of 2016 was down 3% to $299.5 million.
Berner Remains Upbeat About The Turnaround
It's always been a question of time. Will Cumulus CEO Mary Berner have enough time to turn around a company burdened with $2 Billion in debt. She's never tried to sugar coat the problems Cumulus has been facing since she took over 18 months ago. She's consistently said they are real and significant.
AM Broadcasters – April 10 is Christmas For You
It's official and on file with the FCC. Effective April 10, an FM translator carrying an AM station can be located so that the translator’s 60 dBμ contour is contained within either the AM station’s 2 mV/m contour or a 25-mile radius from the FM transmitter site giving, in particular, AM stations with highly directional patterns or small service areas greater flexibility, and often greater coverage, from an FM translator.
iHeart Helping Advertisers Target Listeners
The new product radio's largest company has unveiled is called "SmartAudio." We now live in a world of big data and iHeart's new digital data advertising product is part of the programmatic buying platform which was unveiled about a year ago. SmartAudio helps advertisers target specific audience segments. But it's much more than that.
It’s A Rebrand For KNKX 88.5
Thursday, March 16, sees the launch of community-licensed KNKX’s rebrand -- new logos, and brand pillars that support KNKX’s mission of delivering excellence in jazz, blues, and news with stories that inspire, inform, and connect our community. The rebrand is based on four core values: storytelling, innovation, community, and connection.
Wink Wink, It’s An $80K Miracle
WINK 106/Corning, NY, raised over $80,000 dollars during the Children’s Miracle Network Radiothon in conjunction with Arnot Health, March 9-10. All funds were raised locally and stay in the community, supporting services for infants and children at the pediatric and neonatal intensive care units at Arnot Ogden Medical Center.
Radio Rallies For St. Jude
Celebrity radio hosts and Radio One’s national network of praise stations joined forces to support Radio Cares for St. Jude Kids national radio broadcast event which raised more than $1.5 million for the kids of St. Jude Children’s Research Hospital.
Here We Go Again
This is not something new. Every few years public radio and TV stations have to fight for their government funding as politicians who do not believe these media outlets are reporting the news evenly and fairly, attempt to take away their funds. President Donald Trump plans to propose a budget that eliminates all federal funding for public broadcasting














