Headlines

(By Bob McCurdy) Common sense dictates that high-income houses buy “luxury” brands and lower-income households buy the “value” brands. Intuitively, it makes sense, but is it true? Is it possible that when it comes to advertising and marketing it is best to exercise some “uncommon” sense?

(By Jeff McHugh) You never get a second chance to make a first impression. Many shows ultimately succeed or fail based on their first 60-90 days. For a brand new show, benchmarks are a clear, simple way to introduce the players and what the show is about. The best benchmarks are based on relevant, common-ground subjects that the audience is already interested in.  

(By John Garziglia) The NAB Show in Las Vegas has morphed into a media extravaganza in which radio plays just a part. Nonetheless, radio broadcasters continue to be exceedingly catered to by the NAB, in sessions and on the exhibit floor. Here are top 10 observations on legal, regulatory and operational issues having been one of the 100,000+ attendees:

The revenue number for the quarter for SiriusXM was $1.3 billion. CEO Jim Meyer said, "Once again, we are demonstrating the scalability and strength of SiriusXM's unique business model and the robust consumer demand for our very special content bundle."

May 18 will be the next time the FCC holds its regular monthly meeting, and two issues important to radio will be on the agenda. The Commission will consider a Notice of Proposed Rulemaking that would eliminate the main-studio rule, based on it being outdated and unnecessary. And the Commission will consider a Public Notice that would launch a review of the Commission’s media rules and seek comment on what rules should be modified or repealed.

musicFIRST Coalition President Chris Israel wrote an opinion piece for The Hill this week to champion the latest piece of legislation, "The Fair Play Fair Pay Act," which, if passed, would result in radio stations having to pay to play music.

(By Eric Rhoads) You’re a busy executive, running or operating a fast-paced radio cluster or group. You’re like the proverbial plate spinner on stage, with plates spinning off of each arm, leg, and from your head and your mouth. Most of my colleagues in the radio industry have been spinning at this pace for years.

(By Deborah Parenti) There’s nothing quite like going out on a high note, and Entercom’s Steve Fisher, who retires this month, has certainly achieved that. As EVP/CFO, he’s helped grow a well-respected company with a solid financial footing for almost 20 years.

(By James Robinson) I asked a good friend who deals with high-performing teams how he keeps everyone on his team happy. His answer: “Keeping everyone on your team happy is as simple as ensuring that each individual knows you are there to help them achieve their personal goals. It’s the small gestures that prove you’re motivated for them to win.

WHOP FM and AM (Forcht Broadcasting) in Hopkinsville, Kentucky, held their 67th Annual WHOP Rotary Auction on April 22 and helped raise $332,000 to benefit the Rotary Scholars Program. The Hopkinsville Rotary Auction is one of the most successful fundraisers for Rotary International.