As US Job Growth Falters, Radio’s Vitality Grows For Recruiters
With economic uncertainty rising and US job growth slowing, a new national study reveals that audio advertising, especially on over-the-air radio, offers unparalleled access to active and passive job seekers, positioning radio as a powerful tool for recruitment marketing.
Smart Glasses Boom Creates a New Opportunity for Radio
As smart glasses gain traction among young, tech-forward consumers, new data from S&P Global Market Intelligence suggests radio has a unique opportunity to meet future audiences exactly where they are: right between their ears.
Radio Isn’t Dead; What About Your Distribution Strategy?
(Mike McVay) Last week, I spoke at the annual conference held by the Arkansas Broadcasters Association on OTA and Streaming content that can generate revenue for radio and TV. I accepted the challenge gladly, but I must admit that I initially struggled…
Dear Radio: Stop Waiting, Start Winning
(John Shomby) The days of radio waiting for the other shoe to drop are over. After years of staff cuts, multiplied responsibilities, and constant headlines predicting the industry’s demise, radio is still here and what I’m hearing now is a shift. Less doom. More doing.
BIA and MFM Launch Content Alliance for Broadcasters
BIA Advisory Services, known across the broadcast media industry for its local ad revenue forecasts and its media valuation and appraisal services, has forged a new strategic partnership with the Media Financial Management Association.
End of the Line: CPB Sends Final Federal Payments to Local Radio
Ahead of the organization's closing days, the Corporation for Public Broadcasting has announced it will make one final distribution in Community Service Grants to eligible public radio and television stations, as federal support for local public media ends.
Gomez and Trusty Aides Hear NAB’s Case to Scrap Caps
With the FCC poised to revisit the 2022 Quadrennial Review, the NAB is pushing full force for the elimination of local radio ownership limits, meeting with advisors to Commissioners Anna Gomez and Olivia Trusty days ahead of the Commission's next open meeting.
Judge Orders iHeart’s TTWN to Pay $50M After Helicopter Crash
A North Carolina Superior Court judge has ordered Total Traffic & Weather Network to pay $50 million to the family of a Charlotte meteorologist killed in a 2022 helicopter crash alongside pilot Chip Tayag. TTWN has been owned by iHeartMedia since 2017.
New 8-Year Sunset Sparks Backlash As AM Radio Bill Advances
The AM Radio for Every Vehicle Act has moved closer to a House floor vote after the Energy & Commerce Committee passed it, 50–1. But an amendment shortening the mandate to eight years drew strong and immediate reactions from both supporters and opponents.
Growing A Great Salesperson Attitude
(Loyd Ford) You hear people talk about having a great attitude all the time, but what does it mean? I mean, can you put it in actual words? It turns out you can. In fact, there are things that make a great salesperson attitude and things that… don’t.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
