Blaming Audience Attention Spans
(By Ronald Robinson) If radio, generally, is to pull up and get back to altitude, adjustments will have to be made. Not superficial fiddling. CORE matters — base, fundamental, communicative approaches that radio, so far, refuses to consider or exploit.
Submissions Open For 2018 Iron Imager Contest
Imaging company Benztown is calling for entries for its seventh annual Iron Imager Contest, an international radio imaging contest where audio production professionals compete for the title of World’s Best Imager.
Clear Channel Outdoor to be Spun-Off
An SEC filing on Monday outlines the deadlines iHeart has set to complete its restructure with the bankruptcy court. The company also says once the restructure is complete Clear Channel Outdoor will be separated or spun-off.
The Fragility Of Brand Loyalty
(By Buzz Knight) Brand loyalty is a very delicate thing and should not be taken for granted. This relates to every business when you consider customer service, user experience, and the general quality of the work.
WBUR Searching For Next Great Talent
Boston NPR station WBUR has launched the Next Great Show Contest, a talent search for the person, or team, with the best idea for a fun new radio show. "WBUR is looking for a creative, funny, and engaging person or group who can give listeners some laughs on the weekend."
1300 Stations Now Under Bankruptcy Umbrella
Radio Ink Publisher Deborah Parenti's latest column has been one of our most read, and most commented on, columns in years. Of the approximate 11,300 AM and FM radio stations in America, over 11% of them (iHeart with 850/Cumulus with 445) are now under the umbrella of bankruptcy. Here's Deborah's column again, which ran on Friday, and the many comments that followed.
Radio Helped This Small Business Get Bigger
Our Thanks to KLOG/KUKN Kelso, Washington General Manager John Paul for introducing us to Gary Down (pictured here with his Dad), owner of 2FastMX, a motorcycle and ATV repair and maintenance business. Down's business started out slow and small, and then he started using radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
How To Hire Selling Superstars
That was the name of a panel last week at Radio Ink's Hispanic Radio Conference in Miami. The RAB's Jeff Schmidt was one of the presenters. Schmidt provided some excellent information about where you should search for top salespeople, and how you should interview them.
Don’t Be A Lazy Measurer
(By Bob McCurdy) When one primarily activates media channels that can be easily measured, which tend to be digital, and largely disregard those which can't be easily measured, revenue will likely be left on the table.
Host and Co-host Action Points
(By Randy Lane) Your role as a host or co-host does not stop when the mic's turned off. The primary off-air role for hosts and co-hosts is planning the show content. Here's what that typically includes...














