Headlines

(By Paul Weyland) It’s got to be our fault. As local direct clients need us now more than ever, we’re still not stepping up to the plate for them. Instead, broadcast stations still seem stuck in a late-’90s time warp, still offering clients the same old computer-generated proposals for radio and television schedules (unfortunately at 1980s rates).

(By Ryan Wrecker) Whether it’s creating a video, a blog, a podcast, or anything for the website, everyone involved needs to know it’s worth their time. So what is the most effective content to produce for your station or personal brands, and where is the best place to distribute that content so it has a lasting effect?

The East End of Long Island is known by many as a weekend and summer playground for affluent New Yorkers who enjoy such locales as Montauk and The Hamptons. But, did you know that Suffolk County, NY, is also a hotbed of Hispanic market growth?

According to "media ecologist" Jack Myers, total U.S. audio ad spend has recovered from a 14% decline between 2000 and 2010. Myers is now forecasting that by 2020, advertisers will spend over $20 billion on audio advertising in the United States. A lot of that growth is driven by solid growth in digital.

When Bonneville decided it was time to get into the podcast business, it turned to an obvious group for suggestions: employees who speak to and have a connection with the community. Rachel Belle had an idea — and the company loved it. 

Larj Media has launched a new podcast network created, produced, and hosted by women. Content will focus on topics including news and politics, entrepreneurship, self-development, the future of feminism, and relationships and dating. Larj Media is a company launched by Tina Nole who worked for CBS Radio News as a writer and producer of long-form news stories. She worked for Harvey Nagler, among others.

That's been the big question for years. Is it worth your time to put together a podcast if not enough people are listening for advertisers to support it. A new report from Nielsen indicates that there are new data that shows advertisers should be spending more money on podcasts.

(By Michael Botta) A few years ago, while working for a previous employer, I was assigned to work with a senior manager and his radio stations in Canada. His company brought us in to work with their managers and AEs to increase local sales. These guys didn’t have a market problem or even a station/format problem — they had a leadership problem.

Neal Mohan, chief product officer for YouTube, will headline the NAB opening on Monday, April 9 at 9:00 a.m. at the Las Vegas Convention Center. Mohan will discuss how the intersection of content, hardware, and software is allowing media companies to reach more audiences in new ways.

Beginning Monday, April 2, the TV simulcasts of ESPN Radio’s weekday morning Golic and Wingo and midday’s The Dan Le Batard Show with Stugotz will join afternoon’s The Will Cain Show on ESPNEWS, making the network the TV home of ESPN’s three weekday national radio simulcasts.