Benztown says it has entered into an agreement with Saga to provide custom, creative, audio-imaging production and imaging production libraries to all Saga radio stations across the U.S. Benztown will also provide to all Saga stations its technology assets to catalogue and archive imaging elements.
Bob Lawrence, Vice President of Programming for Saga Communications, said, “When it comes to creative imaging and branding, Benztown is second to none. They have designed a platform that seamlessly interfaces with our own talented programming and production teams in every market and at every station. This just makes perfect sense for us on so many levels.”
Dave “Chachi” Denes, President, Benztown, said, “I have great admiration for Saga and Ed Christian’s leadership within our industry, not to mention his long service on the Radio Music License Committee, and Bob Lawrence’s extensive programming, branding, and research track record. They represent the very best of radio broadcasting. We are proud and excited to partner with them and with Saga professionals across the country to create great-sounding audio brands that listeners and communities love.”
