The two companies have teamed up for an ad sales partnership which will make the cloud-based CRM/workflow management system available to stations for barter for the first time. WAVSTAR’s system integrates CRM, sales, and production with a station’s existing traffic system to help with workflow.
AdLarge Media Co-Founder Gary Schonfeld said, “WAVSTAR is a sought-after station management platform, backed by a team that collaborates with their affiliate stations. From the first time we saw WAVSTAR’s incredible interface and integrated workflow modules, we knew that the WAVSTAR software was very important to radio stations. Michael and his team at WAVSTAR have already started building a network of terrific radio stations, which will have great value to our advertisers and advertising agencies.”
WAVSTAR CEO Michael Boccardi said, “We have worked for a few years perfecting the WAVSTAR software, and AdLarge is the perfect ad sales partner for helping us achieve our goals. With this partnership, more radio stations and groups can take advantage of WAVSTAR’s already cost-efficient integrated system. AdLarge’s relationships with national advertisers and agencies will bring us the revenue necessary for a successful radio barter model.”
Stations interested in learning more about the WAVSTAR workflow system can contact Pamela O’Connor at 855 927-7827 x204 or [email protected]