RAB Hosting Four Sessions In Vegas
The Radio Advertising Bureau will present four revenue and professional development-oriented sales and marketing sessions at this year’s NAB Show in Las Vegas April 7-12. All of the sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall.
GEICO Has Another Big Week On The Radio
No surprises from the Media Monitors weekly chart of top radio advertisers. GEICO was once again radio's biggest advertiser last week, airing 41,748 commercials on radio stations all across the country. Who else made the top five?
WNCY Raises A Windfall In Green Bay
WNCY/Appleton-Oshkosh (Y100) finished its 21st St. Jude Radiothon last Friday in Green Bay, WI, with a final total of $315,577, which marked a $15,000 increase over the previous year. The station's 21-year total is now just under $5,000,000.
Is iHeart Moving Closer to Deal With Lenders?
In an SEC filing late last week, iHeart Communications detailed more of the ongoing negotiations the company is having with lenders. iHeart has been working with lenders to find a way to deal with over $20 Billion in debt.
Phantom Brings Hip Hop And R&B To Life
Phantom Producer has released a new imaging service called "Urban," which offers complete station imaging for Hip Hop and R&B radio stations that can be customized and on the air in a matter of seconds.
Another Suspension For WEEI
Less than two weeks after WEEI-FM in Boston suspended Alex Reimer for calling New England Patriots quarterback Tom Brady’s daughter “an annoying little pissant,” the station has suspended Chistian Fauria for mocking Brady’s agent, Don Yee, with a racist Asian accent Friday during his show. He's been suspended for 5 days.
The Numbers Don’t Lie
(Bob McCurdy) There are many things in marketing we could debate, but one thing that’s not debatable is that a consumer can only take advantage of an offer or sale if they are aware of it. This “law” came to mind last week while discussing an opportunity with a Philadelphia account executive.
Behind Every Storyboard
(Deborah Parenti) We've been hearing a lot about "telling radio’s story" this year. About reaching beyond the metrics and analytics to decipher and define just who those numbers and clicks represent. As a researcher at Eastman Radio once told me, "You have to make the numbers dance. Give them life.
10 Trends Impacting Morning Radio
The fine art of the morning show can have a huge impact, positive or negative, on a station. But there are ways to improve your odds substantially. And Randy Lane lists them...
What’s Your Digital Pulse?
Since the dawn of the digital age, radio has been driven to find ways to develop and enhance listener and revenue prospects on today’s constantly evolving platforms and devices.















