The Pew Research Center is out with its latest study on how Americans consume news. 47% of Americans prefer watching the news rather than reading (34%) or listening (19%) to it. Radio is up slightly from Pew’s 2016 study, from 12% to 14%.
When the focus is on how Americans listen, radio dominates with 53% among 18-49 year olds and 52% in the 50-plus demo. 27% of the 18-49 demo go online to listen while 9% 50 and over listen to news online.
The survey was conducted July 30-Aug. 12, 2018, among 3,425 U.S. adults.
Read more about the study HERE