Headlines

Thanks to Eric Lipsky of Beasley Media Group in Boston for this week's Advertiser Success Story. Boston Lawnmower is an outdoor retail power equipment store located in Westborough, MA. They sell to municipalities, consumers, and commercial landscapers. And, they've developed a great relationship with radio which has really helped grow their business. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

(By Bob McCurdy) Radio programmers classify songs as “currents,” “re-currents,” and “oldies.” Similar classifications can be applied to research. And as we all know, the “age” of a song doesn’t determine its quality. Same with radio research.

Mark Ramsey and Tom Asacker discuss a Wall Street Journal article in which experts on both sides of the fence discuss whether creating your own podcast is really worth it. Also, "NBC/Universal cuts primetime ads by 20% – should you?"

(By Randy Lane) Last week we asked the question: Are you a generator or reactor? Answering that question determines if you are best suited to be a host or co-host. Hosts are natural generators and co-hosts are natural reactors. Let's take an in-depth look at the skill-set for an effective host and co-host.

(By Ronald Robinson) Seeking out new talent is never executed as a reconnaissance-in-force. Rather, it is about accepting the shortest straw, going through the motions, and retreating with a couple of names of on-air talent who just might not screw everything up. There is also an overtly accepted presumption that modern radio managers could even recognize potential talent when they heard it.

The KTTS St. Jude Children’s Research Hospital Radiothon, March 1-2, raised $161,751 for the children of St. Jude Children’s Research Hospital. During those two days, KTTS/Springfield, MO, listeners heard stories about love and miracles, hope and faith, and what St. Jude Children’s Research Hospital means to countless families locally.

Just as Radio One CEO Alfred Liggins called out McDonald's for burning his Q1, Entercom CEO David Field said United States Traffic Network was unable to pay its $4 million bill, which impacted Entercom's Q4 2018 results. Field said USTN is having "significant financial issues."

A hundred days into the merger of CBS, Entercom CEO David Field continues to criticize the way CBS' radio stations were being run. And that could be because those stations are now dragging down the revenue numbers at Entercom, although Field is confident they can be turned around. He says it'll just take some time.

The Hispanic Radio Conference, coming this Tuesday and Wednesday, March 13-14 in Miami, offers an amazing lineup of speakers and panelists. If you don't care about the future of radio, you might want to skip it.

The negotiations will continue between iHeartCommunications and some of its lenders as they work toward restructuring iHeart's $20 billion of debt. The deadline, which expired Wednesday night, has been extended another three business days -- through 11:59 p.m., Monday, March 12. This gives the two sides another five days, if they happen to work weekends, to hammer out a deal.