Entercom Launches New Sports Brand
The name of the new brand is Radio.com Sports, and Entercom hopes it will help raise the visibility of the company's exclusive sports content across the country. Here are all the details...
Geico Hangs Onto Top Position
With 47,350 spots airing nationally last week, Geico remained atop the Media Monitors list of radio advertisers. Employment Services company Indeed was again in second place.
How To Find Great Salespeople
Every good manager is constantly on the lookout for the next great salesperson to improve the revenue of their station or cluster. Every week we're going to give you the inside scoop on how you can find successful salespeople for your team. Our first interview is with....
Fighting Perception With Facts
(By Charlie Sislen) Having effective, well-sourced facts is the best way to counter misconceptions. This is no more true than when a radio sales rep is trying to get non-radio advertisers to take advantage of our audience.
Consider the Source
(By Bob McCurdy) What follows comes from an article published last week, titled, "Why ARF Thinks Marketers Should Reconsider Their Personalization Strategy," which included insights from the ARF’s CEO Scott McDonald, and the ARF’s Chief Research Officer Paul Donato.
How To Grow Your Morning Show In 2019
(By Loyd Ford) Becoming a number one morning show is about connecting with the “life group” that likes the radio station your show airs on and becoming famous for something.
Rockin’ The Brew
iHeartMedia Columbus’ new Classic Rock station 105.7 The Brew will broadcast rock music spanning the 80s into the 2000s.
“Pucks & Paddles” Raises $119K For Kids Hospital
You might remember we ran a story previewing this event a while back. Well, now the great event has taken place and it was a huge success.
Radio Cares In Alaska Too
Up in the “last frontier,” radio is helping the community just the way it does in the lower 48 -- with plenty of enthusiasm. Take the KBRJ-FM/Anchorage radiothon, for instance.
Auto Sales Off To Icy Start
That's the headline in The New Hampshire Union Leader regarding radio's top spending category. All major carmakers are reporting weak numbers to start 2019.
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