Headlines

(By Bob McCurdy) Last week’s blog focused on the importance of selling before an opportunity materializes, which quickly brought to mind the many parallels between advertising and the way we should approach our job as media salespeople.

(By Spike Santee) Role-playing is the standard training method in the military, police force, and fire rescue...and especially sports. Role playing is essential in professions where quick decision-making is necessary. That’s why role playing should be a regular component of your sales training.

(By Jeff McHugh) If you are a broadcaster, podcaster, or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in attitude. It has to do with empathy.

(Ronald Robinson) After all these years of witnessing radio’s decline, I repeat my own response: We do not attract more ad dollars because 90% of radio stations do not even sound like they could be effective!

When WPG Talk Radio Hurley In The Morning host Harry Hurley is named the first-ever New Jersey Broadcast Association Broadcaster of the Year later this week, no doubt he will be thinking about his dad.

An alum of WUEV-FM at the University of Evansville, which is in the process of being sold to WAY FM, tells Radio Ink the students are trying to stop the sale from going through. The sale was announced last month (after the students left for the semester). The students have started a Change.org petition HERE.

It's a story that has been playing out in the press regularly for the past four years. Female country artists do not get a lot of airplay on country radio. Yet, as Kacey Musgraves proved at the 2019 Grammy's, fans love and buy her music. The Washington Post jumped into the fray to try to figure out why she's being ignored by country radio. Here's what Larry Rosin told them.

On the radio side, GEICO is constantly battling The Home Depot as the top weekly advertiser. On the podcasting side, GEICO is number one. Procter & Gamble has also taking a liking to this fresh new medium.

Five-time New York Times bestselling author Gary Vaynerchuk will talk about how to make the best use of multiple media platforms to capture and maintain new audiences.

According to Andrew Marchand of The New York Post, the Yankees and the YES Network are looking into developing YES Radio.