Meruelo Media has flipped the format on 93.9 KXOS to the all-new Cali 93.9, “#1 for Reggaeton and More!” The format was previously Regional Mexican. In addition to the format change, Meruelo Media has started the process of changing the station’s call letters from KXOS to KLLI to match the new format. It will also be fully bilingual.
Interim PD DJ E-Man said, “Cali 93.9 features the best uptempo hit music by today’s Latin superstars. Cali 93.9 is the new home of superstars like J Balvin, Maluma, Bad Bunny, and Cardi B. These artists are mass appeal, from being featured at Coachella to the Grammys, Cali 93.9 is the sound of Southern Cali.”
Otto Padron, President of Meruelo Media, said, “Cali 93.9 will be the most ‘Caliente’ station in Cali! Not just because the music transcends language as it has exploded into mainstream popularity, but because we will place this format on one of the most powerful radio signals in Los Angeles, the new Cali 93.9.”