Use Weekends To Develop New Business
(By Charlie Sislen) To most veteran radio advertisers, weekends are perceived as a bonus. Worse, a throw-in that helps to bring in the primetime cost per point. This creates the perception that weekends have no value. Nothing could be further from the truth.
Urban Radio Forum Set For October
The keynote address will be delivered by Fay Ferguson, Co-CEO of Burrell Communications Group. Burrell is the African-American advertising agency responsible for McDonalds, Walmart, P&G, Comcast, and several others.
Fake Radio Station Fraudsters Found Guilty
The Las Cruces Sun News is reporting that two men defrauded investors out of millions after hatching a scheme that led investors to believe they were putting money toward the next "iHeartRadio-type multimedia conglomerate."
Happy 4th Of July Everyone
The entire team at Radio Ink and Streamline Publishing would like to wish everyone a happy and safe 4th of July Holiday. Our daily headlines return Monday, July 8. If news breaks over the long weekend, we will keep you informed for sure.
The Confidence You Need To Be a Great Radio Salesperson
(By Harmony Tenney) One of the greatest tools for success for any salesperson is confidence. Building confidence comes from learning the power of radio, and familiarizing yourself with how to help businesses and organizations harness its power to attract customers.
VSiN Partners With MSG Networks
Vegas Stats & Information Network has inked an agreement with MSG Networks that will bring VSiN’s sports betting content to the New York market five days each week.
Art Of Storytelling At Radio Show
On-air talent looking to up their game would do well to attend a session on the art of storytelling, keynoted by New York Times bestselling author David Fisher, at this year's Radio Show.
Cox-Tulsa Helps Raise $3.4M… And Counting
Last week we reported that Cox-Tulsa had raised over $1 million for St. Jude with their recent St. Jude Dream Home Giveaway. Well, the cluster out in Oklahoma has just sent us some even bigger fundraising news!
WCKY Is Buckeye Country
iHeartMedia WCKY-FM/Toledo, OH, has rebranded as “Buckeye Country, 103.7 ‘CKY” playing country superstars from the past few decades. The station previously used the Buckeye brand from 1999 until 2007.
How Zimmer Radio Group Scores More Auto Dollars
The Zimmer Radio Group is working on getting a bigger piece of the automotive advertising category. Zimmer's Digital Marketing Specialist Shelby Lyon gives Radio Ink a look at a new concept they've created called iNeedNewTires.com.
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