Setting Advertiser Expectations
(By Bob McCurdy) I thought it worthwhile to review some marketing fundamentals that can serve to elevate our client conversations/education efforts and assist in more effectively guiding their ad spend.
Documenting That Your Listeners Are Not Typical
(By Charlie Sislen) In my previous post, "Convert Your Listeners Into Dollars," I outlined how a broadcaster can convert their cume into spending power by using locally driven data. Using local expenditure data is a powerful tool.
Beasley Joins With Red Cross In Hurricane Relief
Beasley Media Group has partnered with the Red Cross in conjunction with the company’s on-going Community of Caring Initiative to support individuals and families directly impacted by Hurricane Dorian in the Bahamas and the U.S.
New Training Program For First-Time Managers
The NAB Leadership Foundation has launched an online education series for first-time radio and television station managers as they transition from individual contributor to experienced team leader.
WWL And Radio.com Will Stream LSU football
In the past, WWL had to black out LSU programming. The WWL website says, "Officials with both the radio station and LSU have heard the fans' demands that everything be available online."
NPR Hires New CEO
In October John Lansing will be the next President and CEO of National Public Radio. Lansing will succeed Jarl Mohn, who has been CEO and President since 2014. Mohn will stay on as President Emeritus & Co-Chair of the 50th Anniversary Campaign.
Fox, CBU Athletics Sign Agreement
iHeartMedia Riverside’s FOX Sports AM 1350 has signed a new broadcast agreement with the California Baptist University Athletics Department, effective through the 2019-2021 athletic seasons.
Cox Miami Taking Donations For Bahamas
Cox Media Group Miami is partnering with Winn-Dixie locations in Broward and Dade Counties to collect donations for victims of Hurricane Dorian in the Bahamas.
Fox Sports in Albany Gets FM Dial Position
FOX Sports 980-AM in Albany, New York will also broadcast on a new translator iHeart turned on at 95.9 FM. The station features hosts Clay Travis, Dan Patrick, Colin Cowherd, and Doug Gottlieb.
Entercom To Air More Gambling Content
Entercom has entered into a content distribution deal with The Action Network, a betting and fantasy sports content provider. The partnership will feature content on Entercom’s 35 all-sports stations and digital content on the Radio.com Sports Digital Network.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
