Headlines

Radio Ink Publisher Deborah Parenti interviews Legend Communications CEO Larry Patrick. Larry tells Deborah that while advertising is down as of late, there was some positive news -- new advertisers that started using radio and others who increased their spend. LISTEN

(By Randy Lane) We’ve been getting questions like these: “Should we start the morning show at 6 rather than 5:30?” “Is it better to go on at 7 rather than 6?” “What about staying on from 6-11?” The bigger question is when to end the morning show.

Premiere's Johnjay and Rich announced their non-profit called #LoveUp Foundation will dedicate 100% of the proceeds from their #LoveUp Local T-shirt, #LoveUp AZ T-shirt and #LoveUp face masks to local COVID-19 relief efforts.

(By Charlie Sislen) Never has it been so difficult to generate new dollars as it is today. Uncertainty and changes in consumers’ lifestyles have marketers scrambling. Even for those that still need to get their message out, the question is, which advertising outlets are the most effective?

(By Loyd Ford) Welcoming listeners back from social distancing is coming.  We’re not there yet, but it is surely coming and radio should be about anticipating what is next.  This isn’t about politics or deciding when it happens. Radio isn’t involved in those things.

(By Bob McCurdy) There have been four articles published recently that focused on the importance of maintaining a “voice” during challenging times. There is no one size fits all for every local business as to what level they again should advertise but the key is not being late to the party as the new normal emerges.

In episode #24 of our daily podcast, former FEMA Administrator Craig Fugate discusses his experience with disasters, why he's such a strong supporter of radio and the reasons he's pushing the FCC to get behind Geo-Targeting. You're going to want to write a lot of this down. LISTEN

Watters Garden Center, in Prescott, Arizona, is in the central mountains area of the state. Deemed an essential business during these pandemic times, the 58 year old, second generation family owned business, continues to advertise with great results.

Cox Media Group Tulsa is stepping up to help the American Heart Association’s Virtual Heart Walk. The walk moved to a virtual format after the COVID-19 outbreak across the country put focus on social distancing.

New Jersey based Advantage Music Research is sharing stories of how radio stations are facing the challenges of today. Company President, Deena Hollander is using the company website and Twitter feed to share the stories.