Why Smaller Can Be Better
Independent and Optimistic: Why Smaller Can be Better & More Profitable is just one of panel discussions set for Forecast 2020 coming up November 20 at the Harvard Club, NYC.
Westwood One Partners With Megaphone
Westwood One Podcast Network is moving to the Megaphone platform to utilize its hosting, publishing, ad insertion, campaign management, and analytics tools. Previously Westwood One was using a variety of platforms.
Cox Tulsa Collects A Ton Of Trash
It can be scary to think how much trash gets dumped across the country. But Cox Media Group Tulsa, in partnership with Cox Enterprises, American Rivers, and River Parks Authority, made a pretty decent dent in it earlier this month.
Activists Using Radio To Slam Ohio State
The new radio ads being run by The Ohio State Accountability Project are attempting to use theatre of the mind to paint former college Dr. Richard Strauss as a monster. Here's a portion of the ad...
Pacifica Launches The Rebuild WBAI Project.
In our continuing coverage of the problems facing WBAI in Brooklyn we are told that The Pacifica Foundation has launched a new initiative to save the station. And the goal is to rebuild WBAI with local programming in a way the station can sustain itself financially.
Will The 2020 Election Impact Radio?
As the countdown to the 2020 election goes into full swing and the prognostications intensify, no matter what side of the spectrum you fall on, you’ll probably agree on one thing: It’s definitely not what most would consider "politics as usual."
Documented Results Mean More Sales
(By Andy McNabb) This is an opportunity for the radio revenue model to hit the reset button, and ratchet radio’s revenue trajectory upward. How? By giving advertisers what they tell us they want.
10 Tips That Will Make You A Stronger Host
(By Jeff McHugh) Imagine you are at a restaurant with your best friends. You are laughing, swapping stories, and discussing your interests. Now imagine the people in the next booth are eavesdropping and it is your job to prevent them from leaving.
The Difference Between Cost-Efficient & Cost-Effective
(By Bob McCurdy) I'd like to touch on a challenge that exists today for both local and national advertisers: striking the proper balance between top-of-the-funnel and bottom-of-the-funnel media channels.
Z104 Now Christmas 104
Cumulus' Youngstown, OH, Oldies station Z104 (WWIZ-FM) has made the holiday flip to all-Christmas music. Bing Crosby’s classic “White Christmas” kicked off the festive lineup of holiday tunes, which will run through year-end.
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